Dear Current Resident

Dear Sir or Madam…
Dear Current Resident…
Don’t those greetings sound thrilling? No! I know I’d be more likely to trash any correspondence that begins with this type of canned greeting. Would you address a friend, family member, or even an acquaintance this way? Of course not! 
Whether you’re trying to build or maintain a good relationship, your nonprofit organization absolutely needs to cultivate its constituents through personalized communications:

• A correct address will ensure your mailing is delivered
• A proper addressee name will help ensure your correspondence gets opened
• An effective salutation will keep your recipient reading
• Crafting informational details that are relevant to the recipient will strengthen the impact of your message
• In a gift acknowledgement letter, including some specifics about why the donor’s gift made a difference will help show you truly appreciate their support

Luckily, these elements are easy to incorporate into your mailings! 
Raiser’s Edge Mail is a powerful tool that enables you to leverage your Raiser’s Edge database to cultivate, solicit, and steward relationships with your constituents. The details about your constituents and their gifts are already recorded in the database—you just need to apply those details to your mailings. Effectively doing so will maximize your impact.
If you’re ready to learn how Raiser’s Edge Mail features can help you create effective mailings—and integrate with Microsoft Word to create simple word merge letters and conditional merge letters—register for our new Blackbaud University offering, Raiser’s Edge: Efficient Mail Communications. Knowing how to create efficient and effective mailings will help you save time, build stronger relationships, and see a greater return on investment!