The Mathematical Mail Formula
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Most people don’t like math. And most people don't send paper mail. However, if you work in a nonprofit, you know that direct mail is not dead. Here's where the math comes in ... in the nonprofit world, the average direct mail response rates range from 3-5%. That's about 100 times more than the response rate for fundraising emails, currently at .06%. What does this mean?
Direct mail equals communication. Communication equals relationships. Relationships equal constituents. Constituents equal donations. Donations equal success. Luckily, math skills are not required to sharpen your mail skills. Mail skills include navigating the Raiser’s Edge Mail page, creating mail parameters, and designing basic mailings. Leveraging the Raiser's Edge mail tool equals successful mail communications.
Our Raiser’s Edge Basics of Mail class will get your skills on point. Sign up today!
Direct mail equals communication. Communication equals relationships. Relationships equal constituents. Constituents equal donations. Donations equal success. Luckily, math skills are not required to sharpen your mail skills. Mail skills include navigating the Raiser’s Edge Mail page, creating mail parameters, and designing basic mailings. Leveraging the Raiser's Edge mail tool equals successful mail communications.
Our Raiser’s Edge Basics of Mail class will get your skills on point. Sign up today!
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Raiser's Edge® Blog
05/29/2018 11:03am EDT
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