Engage. Inspire. Repeat.
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If you have a child, and you’re anything like me, you strive to keep them busy with fun and educational activities—activities that aren’t 
painful to you as an adult. Our local zoo helps us do just that. Each year when our membership renewal notice comes in the mail, we jump to renew because we see the value in the membership. Plus, the renewal notice often comes with a limited-time extra benefit for renewing. And our zoo keeps us engaged and helps us feel valued with welcome back membership packages (with a cute animal window cling), a list of new benefits, and a nice thank-you that describes how our membership is helping animals around the world.
Your organization can provide an engaging and meaningful membership experience to your loyal members, too. It takes planning and a little extra effort to make each member feel important, valued, and appreciated—to create a path to retention. Here are a few tips to help you engage your members during each step of the membership lifecycle:
painful to you as an adult. Our local zoo helps us do just that. Each year when our membership renewal notice comes in the mail, we jump to renew because we see the value in the membership. Plus, the renewal notice often comes with a limited-time extra benefit for renewing. And our zoo keeps us engaged and helps us feel valued with welcome back membership packages (with a cute animal window cling), a list of new benefits, and a nice thank-you that describes how our membership is helping animals around the world.Your organization can provide an engaging and meaningful membership experience to your loyal members, too. It takes planning and a little extra effort to make each member feel important, valued, and appreciated—to create a path to retention. Here are a few tips to help you engage your members during each step of the membership lifecycle:
- Send a simple thank-you—appreciation can go a long way
- Show them the impact of their support—what they do is vital to your organization
- Invite them back—members like to be included in the fun
- Keep them engaged—ask for their feedback and follow up with a response
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ARCHIVED | Blackbaud Altru® Tips and Tricks
03/05/2020 2:36pm EST
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