Are You Listening to Your Donors?
Published
I recently started to think my phone was listening to my calls and reading my texts. Ads for community events began to appear in my news feed. Was this because I texted a friend about volunteering more? Or was it because I talked to my daughter about helping our community?
I quickly realized I was a part of a local targeted content strategy from a recent online donation I made.
You can similarly engage with your donors using Blackbaud NetCommunity! Create a tailored user experience for your constituents with online messaging and conditional email.
Blackbaud University has some helpful tips to get you started:
And listen to this—this class is included as part of your Blackbaud University Learn More training subscription! Not a subscriber? Find out how a Learn® training subscription can help develop your efficiency and ongoing skills.
Finally, on a personal note, the targeted content I received definitely worked! I felt that my donation was appreciated. Also, I signed up for the next community event. And I’m taking my daughter with me to volunteer!
I quickly realized I was a part of a local targeted content strategy from a recent online donation I made.
You can similarly engage with your donors using Blackbaud NetCommunity! Create a tailored user experience for your constituents with online messaging and conditional email.
Blackbaud University has some helpful tips to get you started:
- Segment your audience: Divide users into groups based on shared interests and characteristics. This will help you determine what content is right for each group.
- Determine your outcome: When you create targeted content, think about the outcome you have in mind for the end user. How do you want them to engage with you to help you achieve your organization’s mission—currently or in the future?
- Examine your users: Learn more about your donors from their recent transactions and interactions with your organization. The more constituent data you have, the more effective your communication strategy will be.
And listen to this—this class is included as part of your Blackbaud University Learn More training subscription! Not a subscriber? Find out how a Learn® training subscription can help develop your efficiency and ongoing skills.
Finally, on a personal note, the targeted content I received definitely worked! I felt that my donation was appreciated. Also, I signed up for the next community event. And I’m taking my daughter with me to volunteer!
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ARCHIVED | Blackbaud NetCommunity™ Blog
03/20/2019 9:44am EDT
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