Statistics. For many, it is an impactful word with the power to send shivers down your spine, or tremors through your brain. But we're making it easier than ever to understand.
Over the past 24 years statistical analytics—or more specifically, predictive modeling—has been successfully applied to the identification of the best candidates for planned gifts (also known as legacy gifts).
As sufficient historical giving became available in the early nineties, it was possible to identify the characteristics of donors most likely to make charitable bequests, charitable gift annuities, and charitable remainder trusts.
This short and descriptive paper describes what we know about planned gift donors and how we apply our unique brand of statistical analytics to your advantage. Enjoy!
As sufficient historical giving became available in the early nineties, it was possible to identify the characteristics of donors most likely to make charitable bequests, charitable gift annuities, and charitable remainder trusts.
This short and descriptive paper describes what we know about planned gift donors and how we apply our unique brand of statistical analytics to your advantage. Enjoy!
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ARCHIVED | Blackbaud Target Analytics® Tips and Tricks
05/04/2016 7:03pm EDT
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