It’s That Time Of Year…

Did you catch Michael Quevli’s post last week about prospect research for an event-heavy time of year?  I did (and thought it was great), and it got me thinking about what this time of year signals to me.

It’s been awhile since I managed an annual giving department, but I bet knowing that piece of information clues you in to the pattern that sticks with me year after year.

When September hits I am ready dig in on the end-of-year mailing.  And if the questions coming from clients are an indication, it might be on your mind too.

If so, I hope one of these additional resources will help you have the strongest year-end appeal yet.  Happy mailing (and emailing, and calling, and visiting…)!

• Fundraising Essentials and RE NXT clients, check out the recording of my webinar about Speeding Up Snail Mail with Effective Annual Giving Techniques.  It has tips and tricks for segmenting and targeting your efforts using your data, as well as some insights about best practices.
• If you “inherited” data from a project that took place before you were on staff, sit in on a Target Analytics Learn session about Annual & Major Giving Modeling if you have Annual Giving Likelihood and/or Major Giving Likelihood and Target Gift Range.  We offer these regularly, and they are complimentary.  If you’re working on your approach to customize ask amounts, you’ll be excited to see the information about upgrade strategies.