Resource Guide: Researching Top Prospects Using ResearchPoint

When time is short, or you are working with limited resources, it is important to think about how to prioritize your day-to-day work – and to consider when enough information is enough to take your next step.

You can download the Resource Guide to help you keep best practice suggestions in mind.  It’s all about using your time well and judging when it’s time to “move on.” After all, spending hours on detailed research only to learn a prospect is not interested in supporting your mission may not be time spent wisely.  In fact, most of these guiding principles share a common theme: you don’t need to worry about every bit of detailed information in ResearchPoint, especially for newly identified prospects.

What your biggest take-away from these suggestions, or do you have a favorite tip to add to the content?  We’d love to hear from you in the comments section.   

You can find the guide HERE in the Target Analytics Community.