Welcome To The Match-dating Process Of Fundraising, Dating Tips And Relationship Advice 3763

Welcome To The Match-dating Process Of Fundraising, Dating Tips And Relationship Advice

Published

If we’ve been acquainted through a Target Analytics consulting project or in a conference presentation you’ve already heard me say that our predictive modeling products are the ‘Match-dating service of Fundraising’ – and I firmly believe that.

One of the popular person-to-person dating services says that it …

...utilizes 29 dimensions to connect eligible singles based on compatabiity. Any site can match you with countless singles, but only we use a scientific matching system to narrow down a world of possibilities into a personalized A-list of compatible singles truly meant for you.

The founder of that service concluded that certain characteristics can predict compatibility and lead to more satisfying relationships. And the rest is history….

When it comes to finding compatible donors truly meant for you, turn to Target Analytics.  You can accomplish incredible things when intelligent data informs your donor strategies.  We leverage over 10,000 distinct data points to define your organization’s personalized compatibility profile.  Our most commonly created donor models include Major Giving Likelihood, Annual Giving Likelihood and Planned Giving Likelihood.  They aren’t so different from a dating-match… and our success rate proves it.  Here’s a look at summarized results from real customers – sort of our Relationship Success Stories, if you will. 
  • Engagement in the annual fund noted a 51% increase in annual gift size
  • First time givers accounted for 37% of major gift donors because customers knew who to ‘ask for a date’
  • Commitments from principal gift donors averaged $320,000 per individual
Our Customer Showcase can be compared to dating site success stories. You can see more return on investment data on our website and learn more about our full suite of relationship matching services.

Like a match-dating service, our commitment is helping you enhance constituent relationships through a better understanding of affinity, propensity and compatibility.  They’ve got dating advice, relationship advice and dating tips…. We’ve got that too!  Check out our periodic Web Seminars where we highlight a variety of analytic products and how to get the most from each of them.  You can see upcoming online sessions and register for these free events – filter the category for Fundraising, Prospect Research or Data Enrichment Services.   

Leave a Comment

Check back soon!

Share: