Target Analytics Affluence - No Limit To The Queries You Can Create!

I have had a great deal of fun working with this data over the last year.  The number of ways you can use it as a segmenation tool is almost endless!  I continue to think of new queries to help segment constituents.  When used with the predictive modeling data and/or wealth screening it becomes a very dynamic tool.  Here are just a couple of ways to include it in your queries:

For annual giving consider using in conjunction with your AGL/TGR results or for RE NXT users the donor type and next ask amount.  If you are looking for a large population to solicit at a higher level then perhaps say (AGL 501 and TGR 3-5 and/or Wealth Segment is one of A1, A2, A3, B1, B2, B3) and largest gift is between $1-$150.  Create a direct mail piece that acknowledges their giving but highlight what their investment of $250, $500 or higher can do for the organization.  Show them what the ROI would be on a higher gift.

While I have created this query in ResearchPoint it could be produced in your own database.  Remember all the Target Analytics Affluence scores do not need to be imported into your database.  I can certainly understand that but importing the Wealth Segmentation scores I think could be advantageous.  

Who needs to be wealth screened?  Well, try using Wealth Segment begins with D and last gift is within the last 3 years and wealth screening date is blank

I would then sort by recency or other forms of giving in my output to determine who gets screened first or based on your subscription level consider batch screening.

So these are just a couple of examples of ideas of how to use the Target Analytics Affluence data.  I would like to know from users how different ways you are using this extraordinary data to achieve results and productivity.