Fundraising Analytics 101 For RE NXT And Fundraising Essentials

Published

Last week, I presented the second of four webinars for 2018 related to the integrated analytics in RE NXT – which is also the Fundraising Essentials service for non-RE NXT customers. If you missed it – you haven’t really missed it – we recorded it!

Here’s what the more than 350 participants discussed:

How to use statistically-directed data to segment your constituents into several types of prospect pools
How using three pieces of key information you can quickly distinguish a major donor prospect from an annual donor prospect from a do-not-use-your-resources-to-solicit-this-person-non-prospect
How you can quickly focus the right staff members on your most-capable donors for major gifts while at the same time stratifying your annual fund into well-defined ask-amount groups
What a sample 12-month working plan looks like to help you get started using the analytic data
Success stories from a few peer organizations that implemented an analytic initiative and increased their mission funding!

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You can launch the 1-hour on-demand recording whenever you’d like. And, if you’d like to go deeper into strategies using the data for annual fund or for major gifts, you can sign up for our upcoming webinars throughout the remainder of 2018. At the conclusion of the on-demand recording you may have some questions – and we’ve got some answers for you!

Here’s a great blog on Fundraising Dashboard Recipes: Filter Criteria For Common Analysis. It will walk you through using the Fundraising, Analyze view in RE NXT where you can apply filters to create dashboards of frequently-used analysis including the integrated analytics scores you’ve just learned about. In fact, there’s a lot of great information about using RE NXT data at the RE NXT Community.
If you’re not an RE NXT user, you can check out information specific to users of our popular Fundraising Essentials services on the Target Analytics Community blog.
Want to learn more about using Next Ask Amount? Read our thoughts in the blog Asking For – And Getting - Increased Gift Amounts: Best Practices For Using Your RE NXT Analytics Or Fundraising Essentials Next Ask Amount Scores
Watch the YouTube video from our Customer Success Showcase to see how the Sisters of Charity raised 200% more in its annual appeal with Raiser’s Edge NXT!
Also watch the YouTube video to see how Notre Dame de Namur University raised $12 million using the integrated analytics data to save a campus landmark.

Finally, if you’d like to work directly with one of Target Analytics’ non-profit experts to dig deep into your integrated analytics in RE NXT or to use your Fundraising Essentials services more strategically, you might be interested in learning about our Consulting Services designed for this purpose. Ohio Northern University is just one example of how our implementation experts can take your analytics much further and give your results the value it needs by devising an effective, strategic approach to fundraising customized to your goals and objectives.
Request more information here and choose “Analytics” as your solution area of interest.

News ARCHIVED | Blackbaud Target Analytics® Tips and Tricks 03/19/2018 12:40pm EDT

Added by Katherine Swank

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