Community Discussion: How Many of You Wear Multiple Hats at Your Organization?
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First, middle, last name? Busy, busy, busy!
Autumn can not only be a beautiful time of the year with the changing of the leaves but we all know it can be one of the busiest times of the year!
One of the big goals then is to be sure everyone is in communication that we are not making assumptions. This requires that we all meet together and that any silo action is stopped. This is not only about the sanity of those at the non-profit but protecting and nurturing our donors/prospects respectfully.
Step one for me is to be sure the communication plan of our donors/prospects and how it is going to play out is completely vetted. What type of communications and when they are dropping is key. We want to be sure that as a donor/prospect they are not receiving any mixed messages.
For instance, ensuring that they don’t receive two direct mail pieces close together unless warranted. Another thought about this is ensuring that if you are building your mid-level giving program that an annual fund solicitation is not sabotaging a mid-level ask. Using your predictive models and wealth screening can help you segment the population you want to be speaking to.
My next concern is ensuring that everyone in the organization is aware of how the upcoming next 3 months will be impacting our lives.
For instance, if you do more than just research and now with the excitement of the end of the year push my time is being monopolized at a higher concentration then make sure you let everyone know. I was the director of prospect research but I also wrote thank you letters for the dean of the medical school for gifts at $10K+. As you can imagine, the amount of time I had to do research in December and January was extremely impacted.
Let your team know this and what they should be able to expect from you with regards to research.
Another thought about research is this time of the year we may have a higher volume of say event bios versus full-out research. Some people may assume that creating an event bio is quick and easy when it can be time consuming especially for those donors/prospects who have a lot of great information. How do you compact that into 2-3 sentences? It may also mean that event bios take precedence and my team needs to understand that.
Ultimately, what I am driving at is that in order for us to all enjoy the upcoming holidays that we need to upfront and communicate in an honest and realistic manner.
So, how many of you are wearing "multiple hats" at your organization? More importantly how are you making it work and share with the group? Let us know by commenting below!
Autumn can not only be a beautiful time of the year with the changing of the leaves but we all know it can be one of the busiest times of the year!
One of the big goals then is to be sure everyone is in communication that we are not making assumptions. This requires that we all meet together and that any silo action is stopped. This is not only about the sanity of those at the non-profit but protecting and nurturing our donors/prospects respectfully.
Step one for me is to be sure the communication plan of our donors/prospects and how it is going to play out is completely vetted. What type of communications and when they are dropping is key. We want to be sure that as a donor/prospect they are not receiving any mixed messages.
For instance, ensuring that they don’t receive two direct mail pieces close together unless warranted. Another thought about this is ensuring that if you are building your mid-level giving program that an annual fund solicitation is not sabotaging a mid-level ask. Using your predictive models and wealth screening can help you segment the population you want to be speaking to.
My next concern is ensuring that everyone in the organization is aware of how the upcoming next 3 months will be impacting our lives.
For instance, if you do more than just research and now with the excitement of the end of the year push my time is being monopolized at a higher concentration then make sure you let everyone know. I was the director of prospect research but I also wrote thank you letters for the dean of the medical school for gifts at $10K+. As you can imagine, the amount of time I had to do research in December and January was extremely impacted.
Let your team know this and what they should be able to expect from you with regards to research.
Another thought about research is this time of the year we may have a higher volume of say event bios versus full-out research. Some people may assume that creating an event bio is quick and easy when it can be time consuming especially for those donors/prospects who have a lot of great information. How do you compact that into 2-3 sentences? It may also mean that event bios take precedence and my team needs to understand that.
Ultimately, what I am driving at is that in order for us to all enjoy the upcoming holidays that we need to upfront and communicate in an honest and realistic manner.
So, how many of you are wearing "multiple hats" at your organization? More importantly how are you making it work and share with the group? Let us know by commenting below!
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10/06/2015 1:23pm EDT
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