The Best Candidates This Election? Your Donors!
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No matter where we turn, it seems we cannot escape hearing about the Presidential election this year. With each new TV ad there are seemingly a dozen emails being sent from candidates asking for even more support.
It is enough to make even the most veteran of fundraisers ask, so what does this do to fundraising for my organization?
For years, the myth that political campaign fundraising cannibalizes giving to charitable organizations has led some nonprofits to scale back fundraising and outreach in election years. Blackbaud wanted to finally answer this question and to see if fundraisers should be worried.
These new findings turn that thinking on its head—in fact, nonprofits should be focusing their fundraising efforts on political donors in election years. To get your copy of this exciting study, and to read more, visit us here - www.blackbaud.com/election
If you are an avid ResearchPoint user, you are probably already reviewing past political giving when building out constituent management profiles. After reading the new Election Giving report, do the findings correlate to what you have seen in prospecting for your organization?
For years, the myth that political campaign fundraising cannibalizes giving to charitable organizations has led some nonprofits to scale back fundraising and outreach in election years. Blackbaud wanted to finally answer this question and to see if fundraisers should be worried.
These new findings turn that thinking on its head—in fact, nonprofits should be focusing their fundraising efforts on political donors in election years. To get your copy of this exciting study, and to read more, visit us here - www.blackbaud.com/election
If you are an avid ResearchPoint user, you are probably already reviewing past political giving when building out constituent management profiles. After reading the new Election Giving report, do the findings correlate to what you have seen in prospecting for your organization?
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ARCHIVED | Blackbaud Target Analytics® Tips and Tricks
03/23/2016 4:26pm EDT
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