Time for Spring Cleaning – Analytics Style! 847

Time for Spring Cleaning – Analytics Style!

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Spring is a great time to clean out the house, garage, drawers, cabinets, etc. and organize everything, so I thought it would be great to do a spring cleaning top ten list… Target Analytics style!

Everything about the spring season fills me with enthusiasm and hope.  The green grass starting to come up, the flowers blossoming and filling the air with sweet smelling fragrance, leaves budding on the trees, and my cat begging to go out on the screened-in porch every 5 minutes.  Well the last items gets a bit old, but still reminds me that everyone and everything is full of wonder and possibility.

Spring is also a great time to clean out the house, garage, drawers, cabinets, etc. and organize everything, so I thought it would be great to do a spring cleaning top ten list… Target Analytics style!
 
  • Number 10:  If you are getting returned mail on several of your prospects or it has been a while since you updated your addresses in your CRM system, look at Address Finder.  Mailing to incorrect addresses or no address at all can equal missed fundraising opportunities for your nonprofit.
     
  • Number 9:  If you are in need of more email addresses or email updates on your prospects, consider the Email Finder service.
  • Number 8:  If you are in need of phone numbers or more up-to-date phone numbers on your prospects, the Phone Finder service may be a great way to update and append this important data for your phone center program or for gift officer assignments.
  • Number 7:  If your organization has a need to start or grow your prospect management functionality in your CRM system, check out my Whitepaper published last spring on our website entitled, "Advancing Your Prospect Management System:  Tools and Tips to Use Along the Way".  Managing your major and planned gift prospects through your system ensures that your team is in sync and on track to reach your individual fundraising goals and keeps institutional memory in case someone would leave your organization and another person needs to continue with their prospect relationship pipeline of prospects.
     
  • Number 6:  There is always an important need for a proactive marketing approach to a robust Planned Giving program at your organization, and my colleague Katherine Swank has just the document that will help you jump-start your planned giving marketing strategy and the value of such a strategy.  The document is entitled, “Calculating ROI for Planned Giving Marketing”.
     
  • Number 5:  Use the ResearchPoint Import App to update your ResearchPoint database’s summarized giving history, addresses, phone numbers, emails, assigned prospect managers, business name/address, etc. so that you can ensure that your WealthPoint screenings reveal the most up-to-date results!
    • Bonus Tip:Also utilize the ResearchPoint Import App to import new constituents into your ResearchPoint database – Think new parents, members, alumni, event attendees, volunteers, or prospects of any kind.Once you import these lists of prospects, you can screen them thru WealthPoint to help identify their capacity, philanthropic giving, interests, career, biographical information, etc.
       
  • Number 4:  If you haven’t done so already, set up integration between your Raiser’s Edge and ResearchPoint systems.  The first step is accessing this video and step-by-step PDF document for instructions and information on setting up the integration.  This allows you to sync records between the two software platforms and will ensure that you have updated information for receiving back more accurate data when screening a prospect(s).
     
  • Number 3:  Upon setting up integration between The Raiser’s Edge and ResearchPoint (see Top Ten Number 4 above), you can also easily import new records in Raiser’s Edge into ResearchPoint, so that you can screen them and identify prospects with both capacity for and an interest in philanthropic giving to nonprofit organizations.
    • Bonus Tip:Once you are done doing some initial review of the WealthPoint results in ResearchPoint, synchronize records with Raiser’s Edge.
       
  • Number 2:  Consider adding Social Media Finder to your ResearchPoint subscription to uncover social media engagement opportunities as well as biographical, business, interests, and social connections on your prospects.  Discovering prospects who have influence in the online world of social media is not only important right now, but going to grow exponentially in the coming years.  Here is the annual YouTube video showing the Social Media Revolution 2016!
     
  • Number 1:  If you did a wealth screening on a top prospect or group of prospects a year ago, rescreen and update their WealthPoint data by utilizing your ResearchPoint subscription or inquiring on the cost for Target Analytics to do this for you – The data sources are being updated regularly!
News ARCHIVED | Blackbaud Target Analytics® Tips and Tricks 03/29/2016 9:36am EDT
Added by Carol Belair
  

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1 Comments
Brinkley Cox Brinkley Cox Mar '16
This makes me feel so much better about what my company is doing. We didn't check all the boxes but we hit some major ones.

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