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Blog Posts

  • Surprising news
    What We Learned From Email Patterns On Giving Tuesday
    Good news and bad news can be drawn from email performance on Giving Tuesday. I asked our email team for their “top trends” on Giving Tuesday -- to help you prepare for what you might find this end-of-year fundraising period and beyond. Blacklist Providers Are Cracking Down. Even More. Low-priority blacklist providers have gotten more aggressive ... more
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    Important Update About SP17 And SP18
    Important!  Please read if you send email through CRM Marketing Efforts or BBIS, and are currently using SP17 or SP18, or are planning to upgrade to SP17 or SP18. We want to let you know about some issues regarding email open and click-through data and link redirection that have been reported in SP17 and SP18.  We understand this is an important time for ... more
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    Updated Email Acceptable Use Policy For Blackbaud Email
    We want your emails to reach their recipients!  In response to recent industry changes, we have updated our terms and plans for enforcement. Please read the updated policy here . For those of you who haven't brushed up on the policy in recent years, here's some Frequently Asked Questions about this change:    What, specifically, has changed about your ... more
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    Engagement And Email Deliverability Resources
    Every year, it seems nonprofits experience tectonic shifts in the technology best practices they rely on to generate support for their missions. Few areas have we seen more rampant change than in the email business. Since December 2016, when Gmail changed its algorithm for what constitutes an email worthy of getting into an inbox, the rules for email ... more
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  • Bullseye
    Using Email Engagement To Find Your Spam Traps
    Last November, we introduced you to spam traps . No matter what email system you use, spam traps are something that can significantly affect whether or not the emails you are sending to your constituents actually get delivered by mailbox providers like Gmail, Hotmail, Yahoo, Outlook, and others. As the General Data Protection Regulation is now in ... more
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  • Email Envelope
    When Less Is More: Cracking The Email Deliverability Code In 2018
    By Kathryn Hall How’s your nonprofit email program performing? If you're like most nonprofits today, you may find you have to send more emails to get the same results as you did in the past. Inbox placement rates are declining, and email response rates along with them. Many industry experts say it’s important to refine your campaigns to send fewer, more ... more
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  • Giving Tuesday logo
    Are You Ready For #GivingTuesday?
    # GivingTuesday   traditionally marks the start of the End-Of Year Giving Season.  This year in the U.S., the social media movement #GivingTuesday happens Nov. 28 and is sure to amplify your organization’s missions during the upcoming holiday season. Last year, more than 1 Million people in 98 countries donated $177,000,000!  While you are planning your online marketing and fundraising strategy   for the End-of-Year Giving season, don’t forget to take a closer look at Email Deliverability and Inbox Placement. more
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  • Email trap
    Deliverability Danger — Watch Out For SPAM Traps!
    By Samantha McGuin When’s the last time you drove by a speed trap on your local interstate? Did you get that sinking feeling because you were worried you might get a ticket? Well, mailbox providers like Gmail, Microsoft, and Yahoo set similar snares — known as  SPAM traps  — to catch email spammers in the act. SPAM traps are email addresses that don't ... more
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    Canadian Anti-Spam Law Comes Into Full Effect July 1 - Are You Ready?
    In July 2014, Canada enacted  The Canadian Anti-Spam Legislation  (CASL) - strict new regulations for bulk email. The phase-in period for CASL stretched over 3 years to allow organizations to adjust their emailing practices to align with CASL's rigorous opt-in policies and rules for suppression of unwanted email. The grace period for CASL ends July ... more
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    BBIS Q2 Spotlight Preview
    It's hard to believe it's June already, and it's already time for the Q2 BBIS Spotlight !  This quarter's spotlight will include some fantastic content from some guest Blackbaud speakers that many of you have worked with on BBIS, so join us on Tuesday, June 13th @ 2 PM EDT to learn more about the following: SP13 Preview I'll be demonstrating our upcoming ... more
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  • Email Logo
    Verizon Is Getting Out Of The Email Business: How Does This Impact You?
    Verizon recently announced its decision to close down its email business. The holders of the roughly 4.5 million email addresses with an @verizon.net extension will have a very short period of time to migrate their email address as-is to AOL – or abandon the address. People who choose the first option will continue to use the same @verizon.net email ... more
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