#GivingTuesday

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Roll up your sleeves and get down to business with your end-of-year planning! #GivingTuesday is right around the corner. Are you ready?

This year in the U.S., the social media movement #GivingTuesday happens Nov. 29 and is sure to amplify your organization’s missions during the upcoming holiday season. Last year, more than 700,000 people in 70 countries donated $116,000,000!

Get your volunteers ready, and give them the tools they need to succeed in advancing your mission with these simple steps:

Create a mobile-friendly or responsive donation form. In 2015, 17% of #GivingTuesday donations were made from mobile devices. Think about including a progress thermometer for your goal, on your website.
Get that email campaign started! Create your email campaign schedule, and let your constituents know your organization is participating in #GivingTuesday—and remind them to donate! Need some pointers? Register for the class Luminate Online: Email Strategy and Optimization.
Spark social good with hashtags (#GivingTuesday #donate). Choose an advocate to post the right verbiage, and encourage your loyal supporters to share the excitement on their own social media platforms!
Celebrate! With this past year’s increase of online donations with #GivingTuesday, take the time to celebrate your organization’s success, and express your gratitude to those supporters! Send a thank you, and include those supporters within your Welcome Series email campaign. We have more tips for you in the class Luminate Online: Generating an Effective Welcome Series. But don’t stop there. Think about how to cultivate those new relationships after Nov. 29 has passed.

For more information on #GivingTuesday, visit www.blackbaud.com/givingtuesday.

News Blackbaud Luminate Online® Blog 09/22/2016 12:56pm EDT

Added by Amy McIntyre

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