Three Great Days At BBCON For Online Marketers

If you use Luminate Online and you're going to bbcon next week, a super extensive lineup of fabulous sessions awaits you. To help you navigate the three days and hundreds of sessions, we put together this brief selection of Luminate Online and digital marketing highlights.

Some sessions are Luminate how-to's and more technical (fun with S-tags, anyone?) while others may challenge and inspire you to new directions based on industry trends and best practices. You want to know what the future direction of Luminate Online itself looks like? Don't miss the Luminate Online Next Generation Roadmap. 
 
We look forward to seeing you there!
 

Luminate Online & Digital Marketing Highlights
Wednesday, October 26
10:30 – 11:45 a.m. Breakout #1	Evolution of Nonprofit Web Design…Designing Sites That Actually Convert Blackbaud: Raheel Gauba and J Schultz
1:30 – 2:45 p.m. Breakout #2	Fundraising 101: Increase Your ROI Dan Cobb, Blackbaud                             Amanda Cose, Marquette University Kim Abel, Phoenix Children's Hospital Foundation
1:30 – 2:45 p.m. Big Ideas Session #1	Multi- to Omni-Channel Marketing: Aligning Your Organization for Success Mike Johnston, HJC New Media           Rosalyn Lemieux, Attentive.ly Catherine LaCour, Blackbaud
3:15 – 4:30 p.m. Breakout #3	Seven Steps to a Successful Sustainer Program Blackbaud: Sally Heaven and Lori Borg   How Journey Mapping Can Modernize your Organization’s Engagement, Communication and Fundraising hjc: Michael Johnston and Hilary Grunewald   Mobilize Realtime Passion from Supporters with Social Listening Erik Leaver, Blackbaud                      Rosalyn Lemieux, Attentive.ly   Think Outside the Inbox–Be an Online Marketer Chapman Cubine Adams Hussey (CCAH): Colleen Hutchings and Benjamin McHugh   S Tag – You’re It! Adding Dynamic Content in LO & TR (ends at 4:45) Blackbaud: Daniel Affourtit and Shiloh Daniel
8 – 10 p.m. The Pose Lounge 18th Floor, Gaylord National Harbor	Late Night with Luminate The hottest event at bbcon, exclusively for Luminate Online customers and the most forward-thinking marketers, event planners, agencies, and online fundraisers. Join us at The Pose Lounge in the Gaylord National Harbor on Wednesday, October 26 from 8-10 pm to enjoy cocktails, convo, and views of the nation’s capital. Co-sponsored by NTEN. Register: http://events.blackbaud.com/latenightwithluminate2016

Thursday, October 27
10:30 – 11:45 a.m. Breakout #4	Rinse and Repeat: The Evolution of a Sustainer Program Share Our Strength: Jason Wilson, Chris Brooks and Jean Qiao   Behaviors Speak Louder Than Opt-Ins World Wildlife Fund: Sara Thomas and Jessica Sotelo   Electing to Make a Difference: Presidential Campaign Strategies Nonprofits Can Use to Win Blackbaud: Betsy Gressler and Dennis McCarthy (Target Analytics) Lisa Sock, Lisa Sock Associates                        Colin Delany, ePolitics.com   The Usual Suspects: Engaging Your Fans Danielle Johnson-Vermenton, Blackbaud Tonya Higgins, Save the Manatee Club
1:30 – 2:45 p.m. Breakout #5	Content Strategy & Constituent Personas Briana Kerensky, See3 Communications    Peter Panepento, The Chronicle of Philanthropy
1:30 – 2:45 p.m. Big Ideas Session #2	Harnessing Big Data to Fund Your Mission and Achieve It Jann Schultz, Project HOPE              Steve MacLaughlin, Blackbaud Andrew Means, Uptake Foundation and The Impact Lab
3:15 – 4:30 p.m. Breakout #6	Luminate Online Next Generation Roadmap Blackbaud: Brooke Huling, Ryan O’Keefe, Lance Melton, Chris Martin, and Rachel Simon
Friday, October 28
10:30 – 11:45 a.m. Breakout #7	Metrics Madness: Best of the 2016 LO Benchmark Report & P2P Fundraising Study Blackbaud: Rachel Simon, Julia Lenz, Kathryn Hall                     Getting Influencers to Root for Your Cause: How To Mobilize Your Social Media Ambassadors Alan Rosenblatt, turner4d               Jeanette Russell, Attentivel.ly   Organic Email Growth Great Emails = Big Social Change Jesse Littlewood, Common Cause   Email KPI Blues? 5 Places You've Never Looked Zach Zimmel, HJC
1:00 – 1:30pm  Social Media Lounge	Power of Social Influence: Finding, Engaging, and Motivating Your Tribe on Social Media Attentive.ly: Rosalyn Lemieux and Jeanette Russell
1:30 – 2:45 p.m. Breakout #8	What Great Marketing Looks Like: Five Favorite Nonprofit Marketing Campaigns of 2016 Mike Snusz, Blackbaud                       Tiffany Neill, Lautman Maska Neill & Company