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Three Great Days At BBCON For Online Marketers

If you use Luminate Online and you're going to bbcon next week, a super extensive lineup of fabulous sessions awaits you. To help you navigate the three days and hundreds of sessions, we put together this brief selection of Luminate Online and digital marketing highlights.

Some sessions are Luminate how-to's and more technical (fun with S-tags, anyone?) while others may challenge and inspire you to new directions based on industry trends and best practices. You want to know what the future direction of Luminate Online itself looks like? Don't miss the Luminate Online Next Generation Roadmap. 
We look forward to seeing you there!
Luminate Online & Digital Marketing Highlights
Wednesday, October 26
10:30 – 11:45 a.m.
Breakout #1
Evolution of Nonprofit Web Design…Designing Sites That Actually Convert
Blackbaud: Raheel Gauba and J Schultz
1:30 – 2:45 p.m.
Breakout #2
Fundraising 101: Increase Your ROI
Dan Cobb, Blackbaud                            
Amanda Cose, Marquette University
Kim Abel, Phoenix Children's Hospital Foundation
1:30 – 2:45 p.m.
Big Ideas Session #1
Multi- to Omni-Channel Marketing: Aligning Your Organization for Success
Mike Johnston, HJC New Media          
Rosalyn Lemieux,
Catherine LaCour, Blackbaud
3:15 – 4:30 p.m.
Breakout #3
Seven Steps to a Successful Sustainer Program
Blackbaud: Sally Heaven and Lori Borg
How Journey Mapping Can Modernize your Organization’s Engagement, Communication and Fundraising
hjc: Michael Johnston and Hilary Grunewald
Mobilize Realtime Passion from Supporters with Social Listening
Erik Leaver, Blackbaud                     
Rosalyn Lemieux,
Think Outside the Inbox–Be an Online Marketer
Chapman Cubine Adams Hussey (CCAH): Colleen Hutchings and Benjamin McHugh
S Tag – You’re It! Adding Dynamic Content in LO & TR (ends at 4:45)
Blackbaud: Daniel Affourtit and Shiloh Daniel
8 – 10 p.m.
The Pose Lounge
18th Floor, Gaylord National Harbor
Late Night with Luminate
The hottest event at bbcon, exclusively for Luminate Online customers and the most forward-thinking marketers, event planners, agencies, and online fundraisers. Join us at The Pose Lounge in the Gaylord National Harbor on Wednesday, October 26 from 8-10 pm to enjoy cocktails, convo, and views of the nation’s capital. Co-sponsored by NTEN.
Thursday, October 27
10:30 – 11:45 a.m.
Breakout #4
Rinse and Repeat: The Evolution of a Sustainer Program
Share Our Strength: Jason Wilson, Chris Brooks and Jean Qiao
Behaviors Speak Louder Than Opt-Ins
World Wildlife Fund: Sara Thomas and Jessica Sotelo
Electing to Make a Difference: Presidential Campaign Strategies Nonprofits Can Use to Win
Blackbaud: Betsy Gressler and Dennis McCarthy (Target Analytics)
Lisa Sock, Lisa Sock Associates                       
Colin Delany,
The Usual Suspects: Engaging Your Fans
Danielle Johnson-Vermenton, Blackbaud
Tonya Higgins, Save the Manatee Club
1:30 – 2:45 p.m.
Breakout #5
Content Strategy & Constituent Personas
Briana Kerensky, See3 Communications   
Peter Panepento, The Chronicle of Philanthropy
1:30 – 2:45 p.m.
Big Ideas Session #2
Harnessing Big Data to Fund Your Mission and Achieve It
Jann Schultz, Project HOPE             
Steve MacLaughlin, Blackbaud
Andrew Means, Uptake Foundation and The Impact Lab
3:15 – 4:30 p.m.
Breakout #6
Luminate Online Next Generation Roadmap
Blackbaud: Brooke Huling, Ryan O’Keefe, Lance Melton, Chris Martin, and Rachel Simon
Friday, October 28
10:30 – 11:45 a.m.
Breakout #7
Metrics Madness: Best of the 2016 LO Benchmark Report & P2P Fundraising Study
Blackbaud: Rachel Simon, Julia Lenz, Kathryn Hall
Getting Influencers to Root for Your Cause: How To Mobilize Your Social Media Ambassadors
Alan Rosenblatt, turner4d              
Jeanette Russell,
Organic Email Growth Great Emails = Big Social Change
Jesse Littlewood, Common Cause
Email KPI Blues? 5 Places You've Never Looked
Zach Zimmel, HJC
1:00 – 1:30pm 
Social Media Lounge
Power of Social Influence: Finding, Engaging, and Motivating Your Tribe on Social Media Rosalyn Lemieux and Jeanette Russell
1:30 – 2:45 p.m.
Breakout #8
What Great Marketing Looks Like: Five Favorite Nonprofit Marketing Campaigns of 2016
Mike Snusz, Blackbaud                      
Tiffany Neill, Lautman Maska Neill & Company
Posted by Kathryn Hall on Oct 21, 2016 8:00 AM America/New_York