3 Ways To Build Birthday Campaigns with Luminate
Here are a few of the new opportunities this offers you:
1. Send birthday ecards to supporters.
Remind supporters your relationship with them isn’t all about the money. Create a recurring campaign in Luminate that sends people a birthday card thanking them for their support, reminding them of the good things they help make happen in the world.
- Hint: Need a birthday card template? Borrow the responsive ecard template from the holiday campaign kit!
- Hint 2: Set your email groups to rebuild before delivery to capture all of the day's birthdays, set your email to be a recurring daily send, create Lists using birthday filter and “This Week” as the filter option, and don’t forget to restart your campaign again every year!
Encourage supporters to invite friends and family to donate on their behalf instead of buying presents for their birthday. In this case, you might email people a month before their birthday to encourage them to set up the campaign on your do-it-yourself (DIY) fundraising site.
The feedback we get from nonprofits is that birthday fundraisers are among the most successful DIY efforts. Birthday fundraisers are deadline driven, creating urgency, AND friends and family are already inclined to give gifts for that day. Here are some good examples:
- Using TeamRaiser:
World Wildlife Fund's Panda Nation Birthdays
North Shore Animal League's Birthday Fundraisers
- Using everydayhero:
Bonnie's Quarter Life Crisis fundraiser for Water Mission
Invisible Girl Project's "Give Your Birthday Away"
Leave a voicemail on your supporters' birthdays. It is more time-intensive than sending an email. It is also highly personal and effective relationship building. This calling campaign could be a volunteer project … also a VIP cultivation campaign. Run the birthday list in LO Beta … for the VIP campaign, add filtering by wealth, giving history or social influence.
How easy is it to target a list based on Birthday = This Week (or today / this month)? The screenshot tells the story:
Learn more about the new Beta Lists filters that include birthdays, giving history, and more.