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Junk Mail

I was waiting outside for my son to get off the school bus and figured I would grab the mail. As I flipped though the letters and magazines, one in particular caught my eye. It was all about cats: cat food, cat behavior, cat clothing, cat conventions. I put it straight into the recycling. I have nothing against cats—I like cats!—but my husband is extremely allergic.

As frustrating as junk mail is to the recipient, the last thing any organization wants is to waste valuable and limited resources on the wrong constituents. With Luminate Beta, you can create lists to personalize content and tailor it to the needs and interests of each constituent. Sharing more personal and meaningful interactions builds loyalty and trust with your organization and increases donations.

Don’t let your organization be somebody’s junk mail. Watch our eLearning course Luminate Beta: Basics of Lists to begin your thoughtful strategy for reaching donors.
Posted by Mary Shockley on May 24, 2018 10:19 AM America/New_York

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  • Posted Mon 04 Jun 2018 02:49 PM EDT