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Measuring Social Clout After Klout

If you haven’t heard yet, let me be the first to tell you that Klout is going to the deep caverns of the internet where Geocities and other products have gone when they are retired. Lithium announced a week ago that May 25th would be the last date for Klout scores and topics. So it’s time to bid farewell to one of the datapoints we’ve used to help determine social influence. If you’re an Attentive.ly user, you may have come to know and possibly use Klout to gather specific details about your constituents. Klout assigned a number to rate the estimated social reach of individuals in your housefile and identified potential members of the media.

How will we measure social influence after Klout? The sunset of Klout provides us with an opportunity to improve our social influence datapoints and create an enhanced social influence score. By May 31st, we will remove Klout scores from Attentive.ly.

We will add our own social influence (Si) score comprised of three metrics: Reach, Relevance and Engagement. You have been asking for these specific metrics and this new approach aligns well with the direction the data analytics industry is headed. Here's how we define the three key datapoints of our Social Influence score:

  • Reach – the total number of people who see the individual's content
  • Relevance – matching topics to a person (ie media to person who works at TV station)
  • Engagement – measures how much a supporter interacts with you and your cause. An engaged donor might have liked several posts on Twitter about a topic related to your mission. They could also have shared your posts with others and frequently click on links in your social media posts.

You will see our new Social Influencer (Si) Score in Attentive.ly soon, as follows.
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The untimely demise of Klout provided us with a great opportunity to enhance our social influence metrics to provide you with an updated way to measure impact. In the end, that’s what we are always looking to do – we want to improve the tools you use every day to help you achieve the things you want to do.

Posted by Ryan OKeefe on May 25, 2018 8:00 AM America/New_York

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Wow! This is the first I am hearing about the sunset of Klout but I look forward to utilizing the Si Score :) Thanks for the update!
  • Posted Tue 12 Jun 2018 11:49 AM EDT