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3 Tips To Enhance Use Of Image Assets In Luminate Online

Want to get involved in the Luminate Beta Email contest? You can use it as a chance to get creative and build your brand. Try these tips for using fresh new images from our friend Christina Relacion at Cathexis Partners: 

As an online marketer for a nonprofit, you likely wear a lot of different hats — especially if your organization has a tight budget. This can mean working outside of your comfort zone with multimedia assets like images.

In my role with Cathexis Partners, I’ve worked with dozens of organizations, and I’m often asked questions about images, such as “How can we best optimize images for our Luminate Online Marketing website or our emails and peer-to-peer fundraising campaigns?”

Here are three tips to help you streamline how you’re using images and graphics online:

  • Remember that size matters
    Have you had a moment where you’re visiting a website, and a page takes for-ev-AH to load? We’ve all been there. Often, it’s due to images on the pages being uploaded at their original sizes. Help your pages load faster by resizing each image or graphic before loading it into the Image Library.

    You don’t need expensive software like Adobe Photoshop to resize images. There are tons of free tools out there to help. My favorite: Pixlr’s web editor. It allows you to crop and adjust an image asset, and then save it as the correct file type and size.

    Good guidelines for most photos are:
  • Resolution: 72 dots per inch (dpi)
  • Image width: maximum of 600 pixels (true for most pagewrappers and layouts)
  • File format: Luminate Online allows GIF, JPEG, and PNG. Luminate Online does NOT allow TIFF and BMP files.
Note that Luminate Beta Email will automatically resize images to "respond" to the size of the device screen. It's STILL a good idea to limit the actual file size so it's no bigger than it has to be. 
 
  • Use stock photos
    You may not have an on-staff photographer to build a library of images for your website and other materials. Not to worry. There are plenty of royalty-free image sites that allow nonprofit organizations to use their assets.

    Pixabay  and Pexels are just two of many sites that have thousands of high-quality images that you can search for to use online. Need ideas for TeamRaiser™ milestone badges? Try IconFinder to access a variety of well-designed vector images.

    When using stock photography, be sure to avoid using clichéd stock photos. Find images that tell a story...your organization's story. You site and your content should look unique, not like everything else that is already out there.

    Also, when selecting stock images, consider your organization's brand and tone. Does the image you have selected convey that same voice or meaning? For instance, are you an educational or academic organization, or are you a fun-loving animal organization in which playfulness is warranted? Your image assets should help add to your message, not detract from it.
     
  • Be a graphic design pro
    Want to up the ante on the quality of your emails? You can put on your graphic designer hat and use Canva to create eye-popping email headers or infographics to take your messaging from boring to breathtaking. This tool even has hundreds of sample templates, images, and icons that are free to use.

Want more ideas for how to enhance your use of Luminate Online Marketing? Find more tips in the Cathexis blog. Cathexis Partners helps nonprofits use technology to raise more funds and engages more supporters. 

Posted by Kathryn Hall on Oct 5, 2018 9:30 AM America/New_York

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