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    S-Tag Conditionals – Breakin' It Down!
    I'll admit it. I've been working with Luminate Online for over 10 years, yet I sometimes still feel like a novice when it comes to writing conditional content using S-Tags. So, I've come up with a trick to make it easier on me (and to help calm my nerves). Before I write out the conditional code, I think through what I need the code to do. In other words, I figure ... more
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    Something(s) to Think About
    Have you ever wondered where in Blackbaud Luminate Online to find all the surveys a constituent has taken? It's all about the Interactions tab under a constituent's profile. When you navigate to the tab, change the filters to only display Survey Submitted and you will see the list of all the completed surveys. You can even click the name of the survey to view the constituent's answers.  more
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    Celebrating Certified Users
    Celebrating our Luminate Online Certified Users Blackbaud University continues to celebrate our Luminate Online Certified users . For the month of April we have a new list of professionals who have earned their Luminate Online Fundamentals certification. Be sure to review our listing and celebrate your colleagues by viewing their profiles, ... more
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    Wait—Who Are You, Again?
    Last year, my family made a donation to a zoo that we had visited on a family vacation. While I got an email receipt, I never received another email from them … until last week. Suddenly I started receiving solicitation emails for the zoo. And while I do like this zoo and would consider supporting them again, it was very jarring to have received nothing for so ... more
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    Celebrating Certified Users
    Celebrating our Luminate Online Certified Users Blackbaud University continues to celebrate our Luminate Online Certified users . For the month of March we have a new list of professionals who have earned their Luminate Online Fundamentals certification. Be sure to review our listing and celebrate your colleagues by viewing their profiles, ... more
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  • Blackbaud University
    Are you being seen?
    Thanks to the pandemic, I think I've gotten at least one email from every company or organization I've ever given my email address to. I'm sure you have, too. In this uncertain environment, many organizations are sending out more communications than they normally would this time of year. With all these messages going out, you want to make sure your ... more
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  • Blackbaud University
    Celebrating Certified Users
    Celebrating our Luminate Online Certified Users Blackbaud University continues to celebrate our Luminate Online Certified users . For the month of February we have a new list of professionals who have earned their Luminate Online Fundamentals certification. Be sure to review our listing and celebrate your colleagues by viewing their profiles, ... more
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  • Blackbaud University
    Inviting Previous Attendees to Events
    If the plethora of save-the-date invitations in my inbox these days is any indication, I'd say many of you are already starting to plan your major events for 2020. One of the big questions we hear every year is, "How can I email my constituents who registered for last year' event but haven't yet registered for this year' event?" Luminate Online auto ... more
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  • Blackbaud University
    Celebrating Certified Users
    Celebrating our Luminate Online Certified Users Blackbaud University continues to celebrate our Luminate Online Certified users . For the month of January we have a new list of professionals who have earned their Luminate Online Fundamentals certification. Be sure to review our listing and celebrate your colleagues by viewing their profiles, ... more
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  • Customer Success Sessions
    Develop a coaching email plan that will help you across the goal line
    While the football die-hard and bandwagon fans alike are making sure they have their game day beverages and snacks in order, I imagine the coaches of the 49ers and the Chiefs are zeroing in on their strategic plays for game day Sunday this week. It made me think about how intense coaching fundraisers to help us meet our goal by event day. Every event manager ... more
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    Luminate Online 2020 Adventure
    When I was a kid, I used to love the Choose Your Own Adventure books. You know, the books that let you create your own journey by choosing to turn to different pages, depending on what you wanted to happen. So it excited me when my own children started falling in love with the books, too. To start the new year, I present to you your own Luminate Online ... more
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    Celebrating Certified Users
    Celebrating our Luminate Online Certified Users Blackbaud University continues to celebrate our Luminate Online Certified users . For the month of November we have a new list of professionals who have earned their Luminate Online Fundamentals certification. Be sure to review our listing and celebrate your colleagues by viewing their profiles, ... more
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  • Blackbaud University
    Celebrating Certified Users
    Celebrating our Luminate Online Certified Users Blackbaud University continues to celebrate our Luminate Online Certified users . For the month of September we have a new list of professionals who have earned their Luminate Online Fundamentals certification. Be sure to review our listing and celebrate your colleagues by viewing their profiles, ... more
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    Celebrating Certified Users
    Celebrating our Luminate Online Certified Users Blackbaud University continues to celebrate our Luminate Online Certified users . For the month of August we have a new list of professionals who have earned their Luminate Online Fundamentals certification. Be sure to review our listing and celebrate your colleagues by viewing their profiles, ... more
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  • obp marketing
    Marketing Emails You Look Forward To Opening
    A few months ago, I succumbed to the hype and bought a fitness tracker. (It’s a ring, and I love it so much more than the wrist-based trackers, but that’s another story…) Shortly after I synced the tracker with my phone, I got an email from the company thanking me for purchasing the product and giving me a quick tip on how to get started. Over the next few weeks, ... more
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  • Blackbaud University
    Celebrating Certified Users
    Celebrating our Luminate Online Certified Users Blackbaud University continues to celebrate our Luminate Online Certified users . For the month of May we have a new list of professionals who have earned their Luminate Online Fundamentals certification. Be sure to review our listing and celebrate your colleagues by viewing their profiles, become ... more
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  • Blackbaud University
    Celebrating Certified Users
    Celebrating our Luminate Online Certified Users Blackbaud University continues to celebrate our Luminate Online Certified users . For the month of April we have a new list of professionals who have earned their Luminate Online Fundamentals certification. Be sure to review our listing and celebrate your colleagues by viewing their profiles, ... more
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  • Blackbaud University
    Celebrating Certified Users
    Celebrating our Luminate Online Certified Users Blackbaud University continues to celebrate our Luminate Online Certified users . For the month of March we have a new list of professionals who have earned their Luminate Online Fundamentals certification. Be sure to review our listing and celebrate your colleagues by viewing their profiles, ... more
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  • OBP Marketing
    Sandy Beaches & Your Social Media Strategy
    My boss assigned me with a huge goal this year, which at first, I felt like it would have been easier if she had asked me to count the grains of sand in a sand castle.   Ever feel like that with your job? Especially when it’s something as all-encompassing as your social media presence and keeping it fresh and new? Social media is a powerful marketing and ... more
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  • Blackbaud University
    Celebrating Certified Users
    Celebrating our Luminate Online Certified Users Blackbaud University continues to celebrate our Luminate Online Certified users . For the month of February we have a new list of professionals who have earned their Luminate Online Fundamentals certification. Be sure to review our listing and celebrate your colleagues by viewing their profiles, ... more
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  • Sustaining Year
    Recurring Giving By The Numbers
    Recently I was on a call with a client who was trying to convince her organization to start a recurring gift program. I mentioned to her that recurring gift donors often have a retention rate of 70–80%! I think I wowed her that I was able to remember such a significant statistic. However, when compared to an average first-time giving retention rate of only ... more
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  • Blackbaud University
    Design Through The Years – Pretty Vs. Usable – Form Over Function
    Anyone remember the crazy websites we used to make in the early days of the internet? My first websites were full of different blocks of colored text and as many animated images of kittens and unicorns as I could find. I may have thought it was pretty (it wasn't), but it certainly wasn't functional. There was no way anyone visiting my site could easily ... more
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  • Blackbaud University
    Celebrating Certified Users
    Celebrating our Luminate Online Certified Users Blackbaud University continues to celebrate our Luminate Online Certified users . For the month of January we have a new list of professionals who have earned their Luminate Online Fundamentals certification. Be sure to review our listing and celebrate your colleagues by viewing their profiles, ... more
    Comments
  • Blackbaud University
    Celebrating Certified Users
    Celebrating our Luminate Online Certified Users Blackbaud University continues to celebrate our Luminate Online Certified users . For the months of November and December 2018 we have a new list of professionals who have earned their Luminate Online Fundamentals certification. Be sure to review our listing and celebrate your colleagues by viewing ... more
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  • Blackbaud University
    Tame Your Email Performance With Blackbaud University
    If you’re at all like me, you have an irrational fear of numbers. And why not? Numbers can be quite dangerous. Did you hear the troubling news that seven ate nine?!? Nowhere are these numbers more prevalent than your Luminate Online ™ email reporting dashboard. First they’re lurking in your open and delivery rates, then they’re skulking around your spam ... more
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