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Blog Posts

  • Email
    5 Tips to Ensure EOY Email Success in Luminate Online
    Congratulations on an amazing #GivingTuesday! Overall, organizations using Luminate Online surpassed last year's fundraising numbers by double digits. Now that you are in the final stretch of your preparations for the holiday giving season, we wanted to provide you with some Luminate Online email pointers to help ensure your year-end efforts ... more
  • Google Ad Grants logo
    Optimize Your Google Ads to Reach Giving Season Goals
    Getting Started First, ensure you have visibility into the unique value of each donation or purchase. Integrate Blackbaud Luminate Online with Google Analytics and import ecommerce goals directly into your Google Ads Account.  You can measure how much Ad Grants contribute to your fundraising efforts by tracking the unique values of each ... more
  • Huge Star
    Blackbaud + Google = Better Together!
    We’re so excited to join forces with our friends at Google to help you measure the impact and improve the effectiveness of your digital ads. With the Giving Season upon us, this is a great opportunity to set yourself up for success - and be able to demonstrate the fundraising power of digital to your stakeholders!  In this webinar, you’ll hear directly ... more