If you haven't heard the great news, Blackbaud acquired Attentive.ly yesterday! This acquisition delivers key integrated, critical social media and advocacy capabilities to our solution portfolio. Attentive.ly is a social marketing software provider within the Blackbaud Partner Network that allows nonprofit organizations to conduct social listening, identify key influencers and drive engagement.
What This MeansÂ
As a strategic partner within Blackbaud’s partner network, Attentive.ly has been helping nonprofits turn supporters into vocal advocates for years. The social media engagement platform already integrates with Blackbaud’s digital marketing solution, Luminate Online™. We plan to more deeply integrate Attentive.ly’s capabilities into the next generation version of Luminate Online and intend to pursue other opportunities to leverage functionality across our broader portfolio over time. Once deeply integrated, Attentive.ly will activate an advanced level of social listening for Blackbaud customers; helping them organically grow campaigns while providing a new level of service and community to supporters.
More specifically, by combining Attentive.ly’s innovative technology solutions for social engagement with Blackbaud’s rich portfolio of offerings for digital marketing, fundraising and engagement, we will soon be able to offer you:
- Plug and play cloud tools to enable growth via social listening by finding relevant conversations already happening on social channels
- Improved engagement and conversion with actionable social behavior data integrated into Luminate Online
- Enriched supporter experience with greater cross-channel engagement and connectivity
- Social influencer engagement to amplify your cause, including advocacy, fundraising and awareness-building campaigns
With this acquisition, more great things are in store for our customers!
Check out the press release and FAQs attached to this blog for more information.
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