Tips For Messaging Your Funders In Uncertain Times 6596

Tips For Messaging Your Funders In Uncertain Times

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As the global COVID-19 situation continues to evolve rapidly, organizations are facing difficult decisions when it comes to the management of their in-person events and protecting the health of their supporters. Whether your organization opts to move forward, reschedule or cancel your in-person event, the public’s response to this pandemic may impact attendance and participation in your plan events. Declines in registration could have a ripple down effect on the financial health of organizations, especially those dependent on event fundraising to support their mission. Fortunately, we live in a time where technology can help bring people together in new and creative ways without the requirement of being face-to-face with one another. This response guide will help you quickly set up a basic response as well as provide ideas to pivot your peer-to-peer event website and activities to a virtual event.

To help organizations like yours, we rolled out a Raise and Engage, COVID-19 Response Toolkit. You can download a free copy here.
In this guide, we share 8 Tips and Best Practices for Maintaining Fundraising Momentum. One of the biggest takeaways is that we need to continue to communicate that fundraising efforts must go on.

Our partners at Turnkey help organizations like yours refine their communications, using a combination of social psychology, proven research, and a little bit of magic. On Monday, March 16, they convened a web conference to share strategies to help nonprofits connect with funders during this challenging time. In it, social psychologist Otis Fulton and 30-year fundraising veteran Katrina VanHuss use real research to explain how you can still make hay when you can’t actually push fundraising.

Creating Forward Movement When It’s Crass to Fundraise (Webinar + Resources)
If you have any questions or need additional information, you can contact Otis Fulton at otis@turnkeyp2p.com.
News JustGiving® from Blackbaud® Blog 03/19/2020 10:30am EDT

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