Inspiring Examples Of COVID-19 Charity Appeals on JustGiving®

Every day we speak to people fundraising for and donating to good causes, and we know the worry and concern the outbreak of COVID-19 is causing. It can be easy for people to feel a bit lost and powerless at a time like this, so it’s important to give people clear ways to help your cause. 

One way you can unite supporters is to give them a fast and effective way to fundraise for or donate to your charity. Creating a Campaign Page on JustGiving® can help you to do this as it directs people to one central online hub, where they can read your campaign message and answer your call to action! 

Many charities have already sprung into action on JustGiving and launched campaign pages specifically for their COVID-19 appeals. Below you’ll find inspiring examples both from this side of the pond and from our friends over in the U.K. of how charities are calling on their supporters to take action in a time of a need. 

Give So Residents Like Katy Can Get Through the COVID-19 Crisis 

Jubilee Women's Center built a campaign and told their story through highlighting one of their residents' story. The campaign says: ‘Katy is a Jubilee resident who lost her job this week when the restaurant she works for closed its doors. For her and other residents in similar situations, the unpredictability of employment, schooling, and a loss of routine feels unsettling and stressful.’  

Their campaign is raising money that will meet the immediate needs such as food, cleaning supplies, and essentials for residents as they face new and unexpected expenses due to job loss or quarantine. 

Age UK Camden Coronavirus Emergency Appeal 

Age UK Camden has used their Campaign Page to launch an emergency appeal, asking supporters to provide funds that will allow them to create resilience care packs. When setting up the page, the charity set a fundraising target which displays on the top right page corner. They have then repeated their call to action and goals throughout the page, helping to really emphasize to supporters the urgency of their appeal. 

Emergency Coronavirus Fund 

Orange Regional Medical Center Foundation Inc are asking their supporters to join the fight against the virus by making a gift to their Emergency Coronavirus Fund, which will be used for the specialized equipment they need to keep fighting this dreadful disease. In their campaign story, they mentioned that ‘Just yesterday, we placed an order for personal protective equipment, critical gear to protect all our caregivers, at price levels never seen before’. 

PEEK-A-CHEW 

PEEK, a small organization which supports families and young people through a range of community and school initiatives, has launched a new food truck to help provide meals to children whose schools have closed due to COVID-19. Their Campaign Page asks supporters for funding to help them launch and maintain the truck, utilizing the image section of the page to show pictures and updates of what the donations are helping them to achieve. 

COVID-19 Support 

South Shore Health launched a campaign to raise funds that will helps them to scale resources and adapt to these unprecedented circumstances in their area, while continuing to assure that their exceptional team of physicians, nurses, clinicians, and support staff are working, As One, to test and treat those affected by COVID-19; to ease the spread with informative outreach; and to maintain operations and crucial services for patients managing other illnesses and conditions. 

#AndStillWeRide – The Bike Project COVID-19 Emergency Appeal 

The Bike Project provide refugees and asylum seekers with secondhand bicycles, helping them to access healthcare and food banks. The organization has used a video on their campaign page as a visual way of explaining the impact of their work and why they need supporter donations now more than ever. 

 
Emergency Relief Campaign 

Channel Islands YMCA who empower their communities to be healthier in spirit, mind, and body have set up an emergency relief campaign to empower their commitment to providing opportunities for kids, adults, families and seniors to give, join and advocate for stronger communities. 

Bethlehem Arab Society for Rehabilitation 

The McCabe Educational Trust has launched a campaign page to support one of their partners, a hospital that is dealing with additional patients in amidst COVID-19. They have used the page to tell their story and take readers on a journey of the challenges they’re currently facing, how they’re taking action and the ways people can make a difference. 

Coronavirus Emergency Homeless Appeal 

Alabare Christian Care Centres has added a personal touch to their campaign page through including a direct quote from their service manager. They have also highlighted key statistics which demonstrate the need for their services to both current and potential new donors. 

 
Launch a branded campaign in minutes and raise the money you need for a specific project or appeal. People can donate to your organization and create their own branded fundraising page, which helps your story travel further. What are you waiting for?