Five Favorite Fundraisers: #GivingTuesday 2020 7303

Five Favorite Fundraisers: #GivingTuesday 2020


What a whirlwind year we have had! As the end of year season approaches, we are throwing out the rulebooks and plans in favor of re-writing appeals that speak to constituents right where they are, in this unprecedented season. In today’s roundup, I am highlighting my favorite #GivingTuesday campaigns on JustGiving to inspire your 2020 programming.

In case you missed it, #GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give.
You can learn more about GivingTuesday here.

Especially this year, leveraging the full breadth of GivingTuesday’s potential to build relationships, strengthen community connections and collect donations to advance your mission is more important than ever. Let’s take a look at some promising campaign pages.

Give Justice 2020


Why I love it:
  • Inspiring personalization of the brand by using compelling imagery as both a background image and header images
  • Social Media Toolkit provided to supporters conveniently from the campaign's story
  • Embedded Videos continue the storytelling in a touching medium

Brown Tuesday

Why I love it:
  • Campaign Summary tone unites visitors: “Mount Carmel's Annual #DayofGiving Campaign is known as Brown Tuesday. It is an opportunity for OUR Community to come together as ONE CARAVAN to celebrate everything that makes Mount Carmel an exceptional experience and to give back.”
  • Multiple embedded videos provide dynamic content for visitors
  • By publishing the campaign early, they can allows fundraisers to sign up in advance, providing enough time to customize pages and promote with friends and family

CHRIS180 GivingTuesday 2020

Why I love it:
  • They clearly communicate the gift amounts and impact
  • The tone of voice to get involved is empowering and encouraging, “Now is the time to give back by marshaling support from the people in your community. Make a giving page and spread the word!  With your leadership, we will spread joy to our clients this holiday season.”

Cure PSP GivingTuesday

Why I love it:
  • Clear calls to action, ongoing content and inspiring storytelling take the forefront

“This #GivingTuesday we want to honor and celebrate caregivers and patients in our community by sharing their stories with you! On December 1st, we will be sharing 24 stories in 24 hours, highlighting a different story every hour. There is no better day than on #GivingTuesday for you to join us as we celebrate and honor the stories of our caregivers and patients and help our community find better ways to support them in caring for their loved ones.”

GivingTuesday for Mixteca


Why I love it:
  • The colors and branding create an energetic theme that just shouts participation
  • Clear calls to action make sure every visitor knows the incredible opportunities to get involved

What types of pages are you finding that inspire your creativity? Drop the links below!

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