New! Social Influence Scoring In Luminate Beta
Published
Starting this week, we're releasing a new Luminate Beta feature that scores the social influence of your Luminate Online contacts. Social influence scoring has exciting implications for Luminate Advocacy campaigns. Social influence marketing means you understand what kind of social following your supporters have and you engage them according to their interests and their "reach".
Starting this week, we're releasing a new Luminate Beta feature that scores the social influence of your Luminate Online contacts. We're rolling out "Lists" in Luminate Beta in waves; you'll get a notification as soon as your account gets upgraded.
Social influence scoring has exciting implications for Luminate Advocacy campaigns. Social influence marketing means you understand what kind of social following your supporters have and you engage them according to their interests and their "reach".
Per Jeanette Russell of Attentive.ly,
The "Lists" feature In Luminate Beta allows you to identify contacts tagged with social influence scores: VIPs, Media and Everyday Influencers. Learn how to engage these social influencers in advocacy campaigns.
To use Lists to find your social influencers, first log in to Luminate Beta, scan the Help documentation or view the webinar for an overview of the features.
Social influence scoring has exciting implications for Luminate Advocacy campaigns. Social influence marketing means you understand what kind of social following your supporters have and you engage them according to their interests and their "reach".
Per Jeanette Russell of Attentive.ly,
"One of the main reasons you should get serious about influencer marketing is because you have supporters in your database who could be extending the reach of your campaign to hundreds or thousands of new supporters.This could be exponentially more impactful than asking your supporters to take one-off actions. Attentive.ly® found when evaluating 90 nonprofit customers that the top 5% of influencers on a nonprofits email list of 140,000 can reach an average of 34 million people, or 85% the total reach of email and Twitter combined. Social Media Influencer Reach That’s big deal! And it points to a major untapped opportunity for nonprofits to get their message read and spread by people who may be even better messengers."
The "Lists" feature In Luminate Beta allows you to identify contacts tagged with social influence scores: VIPs, Media and Everyday Influencers. Learn how to engage these social influencers in advocacy campaigns.
To use Lists to find your social influencers, first log in to Luminate Beta, scan the Help documentation or view the webinar for an overview of the features.
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Luminate Advocacy News
04/06/2017 10:16pm EDT
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