This is the Blackbaud Community Best Practices blog.

Sort And Code - It's So Worth It!

Our year end direct mail campaign…. starts in the summer, just as soon as I’ve cleared up all our early summer appeals and have a moment of breathing room.
This mailing reaches folks that have given gifts over the last five years, so first things first…we need to remember to reach out to that group in a friendly way about our mission and how they have helped. 

Next I identify everyone who has given in the last year via direct mail.  That’s the easy part!  Now down to some analyzation….what other groups have given over the last year that have not been included in our year end campaign?

Donors have a pattern of giving and we identify groups that we can transition from event donors, volunteers, businesses and individuals to direct mail donors.  By looking at our statics of the direct mail campaign over the last 5 years, we can often determine what groups are prone to transition Once all my donors are identified – they are coded by groups.

Now it’s time to look at last gift amount, largest gift amount.  This data helps us determine where to start our “ask string.”  We try to promote the donor to the next level so the ask will be higher than the last ask.  

Does all this pay off?  Our giving increased by 29.67%!
Posted by Jennifer Donlevie on Jul 24, 2017 10:45 AM America/New_York

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I'm way behind on reading these blogs - but it was encouraging to read this Jennifer!  Thanks for the post and it'll motivate and encourage me to do some of this work and hopefully see some increase in our giving as well!!
  • Posted Mon 07 May 2018 03:26 PM EDT
Will share this with an Annual Giving colleague, thank you.
  • Posted Tue 24 Jul 2018 02:24 PM EDT