This is the Blackbaud Community Best Practices blog.

The Four Stages Of The Donor Lifecycle

As the winter season reminds me, life goes through stages and cycles. Just as my purple fig trees now lay bare, I am confident they will once again bear fruit.

It’s the same with relationships—including donor relationships. As with any relationship, new seeds must be planted, nurtured, and developed before they bloom and bear fruit. In the nonprofit world, this relationship process can be broken into four distinct stages: Discovery, Engagement, Investment, and Endorsement.

In our new Best Practices: Donor Lifecycle class you can learn how to facilitate the process of turning seedling strangers into blooming ambassadors of your organization. You’ll also learn proven best practices at each step of the cycle on topics such as: segmentation, calls to action, content marketing, online solicitations, crowdfunding, social media, and other digital tools.

Tend your constituent garden and breathe new life into your donor relationship strategy by signing up today!
Posted by Emily Steinbauer on Feb 1, 2018 9:22 AM America/New_York