This is the Blackbaud Community Best Practices blog.

Get Your Alumni In The School Spirit

Does your school have a Spirit Week? School Pride Day, 90’s Day, and Hat Day are just a few of the fun activities I remember enjoying during my school’s Spirit Week. The excitement buzzing through the hallways during Spirit Week was contagious—even those students tasked with major tests and assignments couldn’t help but get on board.

How do you keep that type of school pride and engagement alive all year? An even better question is—how do you keep that school pride and engagement alive after graduation?

Alumni giving is the primary fundraising source for most schools. Yet, many schools are unsure how to engage alumni in the early years after graduation. Instead they spend their resources on costly and time-consuming reengagement strategies, often after their alumni are 5, 10, or even 15 years removed from school.

If you want to attract more young alumni to your fundraising programs, you need to appeal to them differently. What works for your Class of 1975 will most likely not work for members of the Class of 2018. As with anything in fundraising, you can’t do things the same way and expect different results. You might consider these questions:
  • Have you tried working with social media influencers? 
  • How is your school segmenting your alumni?
  • Do you stick to graduation years or have you tried grouping by majors, dormitories, or even interests to create targeted solicitations?
To explore these topics and begin or revamp your current alumni engagement program join us for our newest class, Best Practices: Alumni Engagement where we discuss current trends and new ideas for taking your alumni giving programs to the next level!
And click here to find out how an Organizational Best Practices training subscription can help develop your skills!
Posted by Sarah Rose on Feb 13, 2018 9:33 AM America/New_York