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TOOLKIT: Showing Your Team The Value Of Training


We’ve got some great feedback from our new Organizational Best Practices course releases (read the blog here). Let’s address some questions about how you can help your organization see the value of technical and professional development with Blackbaud University.

I've been interested in getting my team on board with the training subscription, but I can barely get them to take the time to watch the free videos we have access to. How do you make your coworkers take the time to educate themselves so you don't waste your training dollars?”

“One of the reasons I took my current job is for the educational opportunities. We have the training subscription and it is awesome. One of my challenges is getting other staff members to take advantage of the educational opportunities but so long as I can, I will.”

So, what do you do when you LOVE what the training has done for your technological and professional development, but the rest of your team isn’t on board yet? We’ve developed this toolkit for you!

Trillium Health Partners Foundation has 90% of its staff enrolled in Blackbaud University classes. In the first year of their Blackbaud University Learn® training subscription, 31 of the foundation’s staff completed 100% of their training.
How did they do it? The team got excited about this new training that was less labor-intensive, less time-consuming, and easier for team members to do on their own time. (Check out the full success story and share it with your team here.)

To encourage training, Bill Sanders, Vice President of Business Affairs and CFO of Kohl Children’s Museum, shows his staff blog posts that catch his eye. Here’s part of an email Bill sent to his staff last week:
Hello KCM Team – Remember when we did all the [Blackbaud] Altru training? It is hard to always find opportunities or time or resources for professional development. Here is a link to a blog. If you are interested, the museum is subscribed for this [Organizational Best Practices] training in order that you can be empowered and grow professionally.
How did Bill approach getting the team excited about training?
  • Because he’s an executive at his organization, the team members value his insight and advice. The email came from him personally, showing that he cares about the team’s professional development and wants them to succeed!
  • Bill reminded the team that this extra piece of training is available. Many times, team members forget which professional development tools they have. If you’re an executive member of your organization, take the time to get to know the training offerings you purchased and remind your team what’s available! Not an executive? Track one down and share this blog!
Kohl Children’s Museum is also incorporating Blackbaud University training into its onboarding program. (You’ve got to read this story!) The museum outlines specific courses that every staff member is suggested to take in onboarding, based on their roles and responsibilities. Additionally, they have developed a strategy around which courses all staff members should retake in the future. Tactically, this strategy is carried out through the museum’s database associate being thoughtful when it comes to every employee. She looks at an organization chart and asks “What classes would be beneficial for this team member?” Then she will visit that team member and encourage them to enroll. This approach has brought great success.
Why is this strategy vital for Kohl Children’s Museum? Up-to-date training is the best way to guarantee the longevity of your team. Assigning basic training during onboarding—and refreshers after a certain amount of time has passed—is an easy way to make sure your organization gets the most out of its training dollars. Think about assigning someone at your organization to lead team members to the most relevant training.

Do you get the Blackbaud University training newsletter? Not everyone at your organization does. These newsletters give you a quick glance at what’s going on with training for your Blackbaud products and any new course releases or updates. Share these newsletters with your team members to make sure they stay informed about what’s available to them!

Roger Berg, Donor Relations Analyst for Girl Scouts of NE Kansas & NW Missouri, makes a great point about getting the most for your training dollars:

"If you are a Blackbaud Champion you can earn points for various activities. Points can be redeemed for various things including—wait for it—Certification training and testing. I took my Certification tests (Fundamentals and Professional) for $0—I paid with points earned as a Champion!"

You can learn more about becoming a Champion here. Get your team earning points toward free training today! 
Does your whole team take advantage of your Learn® subscription? What do you do to get your team members to see the value of technical and professional development? Share your tips and tricks in the comments!
Posted by Brianna Weaver on May 9, 2018 1:44 PM America/New_York

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How do I subscribe to the training newsletter?
  • Posted Thu 10 May 2018 12:42 PM EDT
It has been a struggle, but with having NXT now, I have gotten my whole department onto training for NXT!   It took almost a year for them to fully commit! 
  • Posted Mon 14 May 2018 09:09 AM EDT
I am not sure if I am on the training newsletter subscription either
  • Posted Mon 14 May 2018 09:11 AM EDT
Hi all! If you are unsure if you are receiving your training newsletter, you can leave a message on my profile page with what training products you are subscribed to, and I can confirm or add you to the correct list :) 
  • Posted Mon 14 May 2018 10:33 AM EDT
Our staff has done the basic, required trainings based on their job family.  I like the idea of sharing the training newsletter with them so they can customize their own learning experience.  Where do I find that or how do I turn it on in my preferences?
  • Posted Tue 15 May 2018 02:01 PM EDT
Great info. Thanks Brianna!
  • Posted Sat 19 May 2018 12:09 PM EDT
Something to aspire to, thanks for sharing!
  • Posted Tue 29 May 2018 01:25 PM EDT
Nicely written, valuable points - thanks again!
  • Posted Wed 30 May 2018 12:21 PM EDT
No matter what we do, we still have some users that avoid training. We have others that are taking a more active role in training even finding webinars on their own.
  • Posted Fri 01 Jun 2018 02:41 PM EDT
I spend so much time using Blackbaud products, it seemed silly to not become a Champion. 
  • Posted Mon 04 Jun 2018 10:35 AM EDT