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Want More Scholarship Pie?

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On my morning commute, I heard some interesting news. Fundraising for higher education institutions in the United States increased by 7.2% in 2018! What’s interesting is that more than a quarter of these funds went to just 20 colleges and universities (and to less than 2% of American undergraduates).
So why did so much of the funding go to so few institutions? All colleges and universities need funding for improvements and providing higher education to students who may otherwise not be able to attend. Scholarships make a college education possible for millions of Americans who would not otherwise be able to afford the tuition.
How can we make sure that all higher education institutions are getting a piece of the fundraising pie?
If we dive deeper into the numbers, we find that scholarship fundraising success has less to do with college rankings and more to do with making fundraising a priority. The higher education institutions that raise the most scholarship funds are those that have taken the time to develop strategies that resonate with higher education donors’ unique motivations for giving.
At Blackbaud University, we know that fundraising for higher education scholarships is different from traditional fundraising. Our new Organizational Best Practices: Education—Higher Education Scholarships workshop can help your college or university get a bigger piece of that scholarship fundraising pie. Learn how to effectively cultivate, steward, and retain higher education donors with specialized strategies that are tailored to donors’ unique motivations for giving. If you start planning now, you can make 2019 your best fundraising year yet!
 
Posted by Jocelyn Wright on Feb 18, 2019 10:00 AM America/New_York

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Thank you for sharing these statistics. As a university development employee, this is something I will share with my colleagues. 
  • Posted Mon 25 Mar 2019 01:14 PM EDT
Interesting information.  I will pass this along in our office.
  • Posted Tue 26 Mar 2019 11:02 AM EDT
Looking forward to an excellent 2019.
  • Posted Tue 26 Mar 2019 11:52 AM EDT
This seems like a great class. I would love to take it in the future.
  • Posted Thu 25 Apr 2019 05:55 PM EDT