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Bienvenue And Baguettes

My husband and I traveled to France last summer and reserved a vacation rental apartment in Paris. We were strangers in a foreign land, barely spoke any French, and were quite out of our element.

After a crowded train ride from the airport and a quick stop for baguettes, we arrived at the apartment (which was to be our home for the next nine days) and rang the bell. Our host enthusiastically threw open the door, and with a huge smile and welcoming gesture said “Bienvenue! Welcome to France!” as if we were old friends. Our feelings of exhaustion and disorientation were immediately replaced with warmth and welcoming.

Sadly, we can’t always throw open the door and personally welcome the newest supporters to our organizations.

Or can we?

With retention rates plummeting and the number of donor households decreasing, engaging your newest supporters in a strategic, impactful way has never been more important. Studies show that nonprofit organizations rarely have a welcome series, while our for-profit counterparts are seeing significant returns when they engage new customers with a series of planned communications.

We want to help you turn that tide and make your new supporters feel at home. Our new Organizational Best Practices workshop, Marketing—Welcome Series will show you the benefits of creating a welcome series, discuss the best use of content, and teach you how to incorporate this series into your current marketing & communications strategy.

Never underestimate the power of a warm “Welcome!” – or a French baguette!
 
Posted by Amy PosavacOsborne on Feb 20, 2019 9:09 AM America/New_York

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I like your priorities - bread before bed! :)
  • Posted Fri 29 Mar 2019 12:27 PM EDT
Very interesting read.  Our organization does a "welcome" to our newest supporters in a few different ways; however, I often wonder if more could be done. 
  • Posted Mon 01 Apr 2019 02:10 PM EDT
Pulled in by "France," "Paris," and "baguette"!  LOL
  • Posted Wed 01 May 2019 01:49 AM EDT
This is great!  I want to sign up for the Marketing session!
  • Posted Mon 08 Jul 2019 04:38 PM EDT