Bienvenue And Baguettes
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My husband and I traveled to France last summer and reserved a vacation rental apartment in Paris. We were strangers in a foreign land, barely spoke any French, and were quite out of our element.
After a crowded train ride from the airport and a quick stop for baguettes, we arrived at the apartment (which was to be our home for the next nine days) and rang the bell. Our host enthusiastically threw open the door, and with a huge smile and welcoming gesture said “Bienvenue! Welcome to France!” as if we were old friends. Our feelings of exhaustion and disorientation were immediately replaced with warmth and welcoming.
Sadly, we can’t always throw open the door and personally welcome the newest supporters to our organizations.
Or can we?
With retention rates plummeting and the number of donor households decreasing, engaging your newest supporters in a strategic, impactful way has never been more important. Studies show that nonprofit organizations rarely have a welcome series, while our for-profit counterparts are seeing significant returns when they engage new customers with a series of planned communications.
We want to help you turn that tide and make your new supporters feel at home. Our new Organizational Best Practices workshop, Marketing—Welcome Series will show you the benefits of creating a welcome series, discuss the best use of content, and teach you how to incorporate this series into your current marketing & communications strategy.
Never underestimate the power of a warm “Welcome!” – or a French baguette!
After a crowded train ride from the airport and a quick stop for baguettes, we arrived at the apartment (which was to be our home for the next nine days) and rang the bell. Our host enthusiastically threw open the door, and with a huge smile and welcoming gesture said “Bienvenue! Welcome to France!” as if we were old friends. Our feelings of exhaustion and disorientation were immediately replaced with warmth and welcoming.
Sadly, we can’t always throw open the door and personally welcome the newest supporters to our organizations.
Or can we?
With retention rates plummeting and the number of donor households decreasing, engaging your newest supporters in a strategic, impactful way has never been more important. Studies show that nonprofit organizations rarely have a welcome series, while our for-profit counterparts are seeing significant returns when they engage new customers with a series of planned communications.
We want to help you turn that tide and make your new supporters feel at home. Our new Organizational Best Practices workshop, Marketing—Welcome Series will show you the benefits of creating a welcome series, discuss the best use of content, and teach you how to incorporate this series into your current marketing & communications strategy.
Never underestimate the power of a warm “Welcome!” – or a French baguette!
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Organizational Best Practices Blog
02/20/2019 9:09am EST
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