Prospecting For The Endgame: Week 3
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Prospecting for the Endgame: Week 3
Ever noticed in Marvel movies where you’re about 45 minutes or so in and there’s been a few little moments of excitement, but it’s mostly been plot building and reestablishing characters? You already ate all the snacks during previews, so you think you can dash out to the bathroom—but you won’t because you know some real action is coming soon.
Right then, a hero we haven’t seen in a while comes on screen, and you know you were right to wait. Week 3 is that moment for Prospecting for the Endgame. Welcome back.
The Community is full of friends to fill you in on what you might have missed. No need to whisper in the theater, read last week’s episode here.
Build a Rating System
I have my data together, and my prospects assessed. It’s time to prioritize, so I need a few factors to properly segment my prospects. A good way to do this is to compare a good donor with the information you have on your prospects.
Based off some statistics gathered by Blackbaud and my Marvel characters, I came up with 8 factors: Gender, Generation, Education, Professional Background, Assets, Network Size and Strength, and Philanthropic Leanings.
Like I mentioned last week, I had a lot of blanks to fill in, assumptions to make, and creative converting of fictional assets into real world values. You can see my breakdown at the bottom of the blog. I’m sure some fellow fans will disagree or want some clarification. Let me know what you think in the comments!
Initial Qualification
Most of my prospects aren’t going to be worth cultivating. Peter Parker is a teenager in living with family – he’s not showing up on my major donor radar. If he finds time to volunteer or shows interest though, I’d could see segmenting him as a potential P2P fundraiser. (he does have a good social media following).
Others would end up being a time drain. I can’t count the number of times I’ve been asked to investigate Bill Gates or Oprah. Tony Stark may be a genius, billionaire, playboy, philanthropist, but his philanthropy isn’t shown to be self-directed or a main personal priority.
For the Marvel Universe, he’s the donor a fundraiser wouldn’t be able to get on the phone but not for lack of trying. Getting him or his company connected to an event or a campaign would be a good first step, but a clear partnership would have to be established before anything else happened.
I’m a big fan of the Blackbaud Giving Score. Using that as a model, I was able to break my prospects down into four categories: VIPs, Fans, Longshots, and Acquaintances. Here’s how they broke down:
Join us Next Week…
He may only be an acquaintance, but there ain’t nothing like Rocket Raccoon but Rocket Raccoon, so no one is going to get crossed off our list right away. There should be numerous ways for people to get involved in your mission, so we’ll dig into some more engagement strategies as we continue!
While you wait, check out Blackbaud Institute’s Charitable Giving Report for 2018. It gave me a lot to think about as I assessed my prospects. You can also learn more about virtually engaging your supporters in our OBP: Marketing—Social Media workshop.
If you Missed an Exciting Episode…
Here are the links to every edition of Prospecting for the Endgame!
Prospecting for the Endgame: Week 7
https://community.blackbaud.com/blogs/76/5603
Prospecting for The Endgame: Week 6
https://community.blackbaud.com/blogs/76/5574
Prospecting for The Endgame: Week 5
https://community.blackbaud.com/blogs/76/5564
Prospecting for The Endgame: Week 4
https://community.blackbaud.com/blogs/76/5544
Prospecting for The Endgame: Week 3
https://community.blackbaud.com/blogs/76/5527
Prospecting for The Endgame: Week 2
https://community.blackbaud.com/blogs/76/5508
Prospecting for The Endgame: Week 1
https://community.blackbaud.com/blogs/76/5491
Ever noticed in Marvel movies where you’re about 45 minutes or so in and there’s been a few little moments of excitement, but it’s mostly been plot building and reestablishing characters? You already ate all the snacks during previews, so you think you can dash out to the bathroom—but you won’t because you know some real action is coming soon.
Right then, a hero we haven’t seen in a while comes on screen, and you know you were right to wait. Week 3 is that moment for Prospecting for the Endgame. Welcome back.
The Community is full of friends to fill you in on what you might have missed. No need to whisper in the theater, read last week’s episode here.
Build a Rating System
I have my data together, and my prospects assessed. It’s time to prioritize, so I need a few factors to properly segment my prospects. A good way to do this is to compare a good donor with the information you have on your prospects.
Based off some statistics gathered by Blackbaud and my Marvel characters, I came up with 8 factors: Gender, Generation, Education, Professional Background, Assets, Network Size and Strength, and Philanthropic Leanings.
Like I mentioned last week, I had a lot of blanks to fill in, assumptions to make, and creative converting of fictional assets into real world values. You can see my breakdown at the bottom of the blog. I’m sure some fellow fans will disagree or want some clarification. Let me know what you think in the comments!
Initial Qualification
Most of my prospects aren’t going to be worth cultivating. Peter Parker is a teenager in living with family – he’s not showing up on my major donor radar. If he finds time to volunteer or shows interest though, I’d could see segmenting him as a potential P2P fundraiser. (he does have a good social media following).
Others would end up being a time drain. I can’t count the number of times I’ve been asked to investigate Bill Gates or Oprah. Tony Stark may be a genius, billionaire, playboy, philanthropist, but his philanthropy isn’t shown to be self-directed or a main personal priority.
For the Marvel Universe, he’s the donor a fundraiser wouldn’t be able to get on the phone but not for lack of trying. Getting him or his company connected to an event or a campaign would be a good first step, but a clear partnership would have to be established before anything else happened.
I’m a big fan of the Blackbaud Giving Score. Using that as a model, I was able to break my prospects down into four categories: VIPs, Fans, Longshots, and Acquaintances. Here’s how they broke down:
| VIP | Fan | Longshot | Acquaintance |
| Thanos | Capt. America | Tony Stark | Spider-Man |
| Thor | Bruce Banner | Loki | Wanda Maximoff |
| Okoye | Vision | Black Panther | Groot |
| Shuri | War Machine | Doctor Strange | Gamora |
| Pepper Potts | Mantis | Nebula | |
| Star-Lord | Rocket Racoon | ||
| Capt. Marvel | Drax the Destroyer | ||
| Sam Wilson | Black Widow | ||
| Phil Coulson | Bucky Barnes | ||
| Ant Man | Nick Fury |
Join us Next Week…
He may only be an acquaintance, but there ain’t nothing like Rocket Raccoon but Rocket Raccoon, so no one is going to get crossed off our list right away. There should be numerous ways for people to get involved in your mission, so we’ll dig into some more engagement strategies as we continue!
While you wait, check out Blackbaud Institute’s Charitable Giving Report for 2018. It gave me a lot to think about as I assessed my prospects. You can also learn more about virtually engaging your supporters in our OBP: Marketing—Social Media workshop.
If you Missed an Exciting Episode…
Here are the links to every edition of Prospecting for the Endgame!
Prospecting for the Endgame: Week 7
https://community.blackbaud.com/blogs/76/5603
Prospecting for The Endgame: Week 6
https://community.blackbaud.com/blogs/76/5574
Prospecting for The Endgame: Week 5
https://community.blackbaud.com/blogs/76/5564
Prospecting for The Endgame: Week 4
https://community.blackbaud.com/blogs/76/5544
Prospecting for The Endgame: Week 3
https://community.blackbaud.com/blogs/76/5527
Prospecting for The Endgame: Week 2
https://community.blackbaud.com/blogs/76/5508
Prospecting for The Endgame: Week 1
https://community.blackbaud.com/blogs/76/5491
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Organizational Best Practices Blog
03/27/2019 11:59am EDT
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