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Prospecting For The Endgame: Week 7

Prospecting for the Endgame: Week 7

My dear readers, this is our last episode (links to the previous episodes are at the bottom of this one). You’ve made it to the final installment of Prospecting for the Endgame. I hope you’ve enjoyed our adventure together.

Our prospect pool has been Identified. We’ve qualified our prospects based on their ability to give and clues indicating likelihood. Narrowing down our pool to the most likely and gearing others toward different giving and engagement streams, we started considering how to cultivate and solicit our top donors.

Okoye, Pepper, Thor, and Thanos all showed some strong indicators of giving likelihood. When it comes to your organization’s stability and long-term sustainability, we need to consider our younger prospects and their donor lifetime value.


Princess of Wakanda, inventor, and engineer – Shuri is an impressive person, especially considering her young age. Unfortunately, she wouldn’t show up on many charities’ radars when building a prospect pool for major or planned giving.

Millennials contribute less than 15% of the total amount of money given to charity—Gen Z barely contributes 2%. Ignore these prospects at your organization’s folly, they may not give much today, but remember giving grows over time. Younger donors WANT to give and be involved. More than half of Millennials give, and even more consider themselves to be active volunteers. Advocacy among younger audiences is stronger still. Over 20% of Millennials say they are in the process of putting a will together—almost identical to Gen X and Boomer numbers.

The communication and giving trends of younger donors are shaping how charities communicate and impacting how other generations participate. They’re more willing to give through online channel and are more frequently connecting with social good organizations through multiple channels. When it comes to peer-to-peer events, younger audiences are the most active and successful fundraisers. Gen Z and Millennials are the top participants in crowdfunding efforts. fundraise 

No one should “watch in disgust” as your social good organization finds “advancements through a child who scoffs at tradition.” Revel in it!

…Until Next Time

Thanks for reading and researching with me. I hope these blogs have helped you turn into a prospect research hero! If you want to learn more about working with your supporters to fundraise, sign up for the OBP: Fundraising—Peer-to-Peer workshop.

If you Missed an Exciting Episode…
Here are the links to every edition of Prospecting for the Endgame!
Prospecting for The Endgame: Week 6

Prospecting for The Endgame: Week 5

Prospecting for The Endgame: Week 4

Prospecting for The Endgame: Week 3

Prospecting for The Endgame: Week 2

Prospecting for The Endgame: Week 1

Posted by Matt Connell on Apr 24, 2019 11:00 AM America/New_York

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Thank you Matt! I thoroughly enjoyed these.
  • Posted Wed 24 Apr 2019 11:15 AM EDT
These articles were informative and easy to read!! Looking forward to seeing how watching the EndGame helps our community talk to donors!!
  • Posted Wed 24 Apr 2019 11:48 AM EDT
I enjoyed this series! Will you do another marvel themed thread?
  • Posted Wed 24 Apr 2019 01:39 PM EDT
And now while we all go watch Endgame - we will be secretly plotting our next prospecting play. Loved the series. Thanks
  • Posted Wed 24 Apr 2019 02:52 PM EDT
Sauntel Richardson‍ there's nothing planned yet but I'm sure I'll be writing something in the future!
  • Posted Wed 24 Apr 2019 03:21 PM EDT
Tons of great information, thank you!
  • Posted Wed 24 Apr 2019 05:36 PM EDT
What a fun adventure - thank you!
  • Posted Tue 30 Apr 2019 10:15 AM EDT
Thank you so much!
  • Posted Tue 30 Apr 2019 01:05 PM EDT
Great info. I'm forwarding all this to our Annual Giving Manager. She loves stats and data that relate to generational giving differences and prospecting. Thanks!
  • Posted Tue 30 Apr 2019 03:58 PM EDT
What an adventure!
  • Posted Wed 01 May 2019 12:51 PM EDT