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Alphabet Soup

Here’s an experiment. Turn to the person next to you, or the next person you see, and ask them if education matters. Chances are that 99.9% will say yes. But if you ask them why education matters, the responses might become “soupy.” In the nonprofit world, clarity is key; identifying and understanding the importance of the target must come before trying to hit it. This is certainly true when it comes to academia. In other words, if university board members and administrators want to engage students and cultivate alumni, they must be clear on why their efforts matter. According to a VAESE Alumni Relations Benchmarking Study, most university alumni organizations state that engagement is their top goal. However, 42% never survey their alumni and 46% do not offer alumni benefits. These statistics reveal a soupiness…a gray zone between desired goal and proper execution.

In our latest course, Organizational Best Practices: Basics of Higher Education learn the ABCs of academia: alumni cultivation, asking, engagement, scholarships, statistics, stewarding, and tuition. Don’t wade around in the alphabet soup…sign up today!
Posted by Emily Steinbauer on Jul 10, 2019 4:08 PM America/New_York

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  • Posted Wed 17 Jul 2019 02:21 PM EDT
We have done a few surveys in an attempt to increase alumni engagement. Our last survey (only Nursing Alum) had an 11% open rate but only 2% filled out the survey. I'll be checking this online class out on Friday.
  • Posted Wed 17 Jul 2019 03:36 PM EDT