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Let’s Make A Plan

5a6ad0220524067ee7fa7a75525d15f7-huge-trHow are you doing against the goals you set for yourself this year? Mid-year is a time to reflect on the progress we’ve made, as well as how we’re going to stay on track to meet our goals at the end of the year. The last quarter of the year is a particularly important time, especially for fundraisers. Did you know that, according to Blackbaud’s 2018 Charitable Giving Report, 17% of all charitable giving happens in December?

The last three months of the year are a great opportunity for your organization. With #GivingTuesday and all the other events at the end of the year, charitable giving is top of mind for many people around the world. But in order to capitalize on this time effectively, you need a plan. The best end-of-year fundraising campaigns are not thrown together haphazardly, but rather are the product of a strategic planning process that begins months before. End-of-year fundraising campaigns are your moment to look back and celebrate all the effective fundraising messaging you have created this year (and in previous years) and think about how you can use these same ideas to galvanize your supporters and inspire them to act.

We know that there’s a lot to consider when planning end-of-year fundraising, which is why we created a workshop to walk you through the ins and outs of the end-of-year fundraising process and give you opportunities to swap ideas with other social good professionals. Our Organizational Best Practices workshop, OBP: Fundraising—End-of-Year Success, will help you create a solid plan to hit—and hopefully exceed—all of your end-of-year fundraising targets.

What do you do to start preparing for end-of-year fundraising? Let us know in the comments below!
Posted by Jocelyn Wright on Jul 25, 2019 9:00 AM America/New_York

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What a great subject -- I've shared the link with our development director, who can't wait to jump in!
  • Posted Mon 29 Jul 2019 03:13 PM EDT
It's hard to develop goals in a vacuum... I think it's good to compare against past progress at your specific organization, but comparing globally/regionally/nationally against orgs of similar size and industry (and MARKET served) I think is more telling. We are struggling to find that perfect balance of goal-setting, but we continue to build relationships and raise more money! #goodthings
  • Posted Thu 15 Aug 2019 10:51 AM EDT