3 Reasons to Download the 2019 Charitable Giving Report
1. Trends and benchmarks
This year’s report includes a breakdown of overall and online giving performance by subsector and organization size, donor profile statistics like retention and average age, mobile trends and more!
- Sneak peek: Use this data to evaluate your performance and benchmark against your peers to identify strengths and opportunities for your organization. The report offers some key tips for benchmarking.
- Sneak peek: Long-term trends can be more beneficial than short-term performance metrics. Year-over-year reviews can help you pinpoint various factors that could affect giving performance, like events and seasonality.
2. Beyond the numbers
This year, we’ve expanded the report to include greater insights and context than ever before. You’ll find tactical tips on topics such as retention and engagement that your organization can use to improve fundraising performance in 2020 and beyond.
- Sneak peek:. 26% of online donations were made using a mobile device. Is your organization optimized for mobile? Mobile-friendly websites, emails, and donation forms should work together to ensure a cohesive giving experience for your supporters.
3. Bonus: The Explorer
While the Charitable Giving Report aims to give you the full 2019 retrospective, The Explorer is available to keep things relevant throughout the year.
So let me know: what have you found useful from the Charitable Giving Report?
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