Sustain To Survive: Unlocking The Key To Longevity And Success
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Imagine a tiny beach town that swells to 10,000 residents during tourist season. The area has ten restaurants with similar cuisine and atmosphere, so competition for revenue during peak season is high.
Only one restaurant has been successful for a decade: the one whose owner caters to locals rather than tourists. He reserves them tables, offers locals-only pricing, and insists the staff treat them like VIPs.
Some servers complain because the locals can be demanding, and their bills—and thus the tips—were lower. But when winter rolls in and the tourists roll out, the locals still come to dine. The restaurant maintains steady business, while others suffer or shut down, and the staff complaints disappear with the summer heat.
This restaurant’s business model is a good example for nonprofit organizations. You can’t always count on large donations and peak giving seasons to ensure your annual fiscal goal, especially when donors have multiple philanthropic interests. That’s why those who give regularly—no matter the amount—are vital.
Blackbaud University can help you identify and cultivate sustaining givers to your organization. In the new 90-minute interactive workshop Organizational Best Practices: Fundraising – Stewarding Sustaining Givers, network with peers and share ideas for growth and problem-solving. Most importantly, develop a strong action plan for sustaining giver programs and appreciation so that you can begin to see positive results all year long.
Only one restaurant has been successful for a decade: the one whose owner caters to locals rather than tourists. He reserves them tables, offers locals-only pricing, and insists the staff treat them like VIPs.
Some servers complain because the locals can be demanding, and their bills—and thus the tips—were lower. But when winter rolls in and the tourists roll out, the locals still come to dine. The restaurant maintains steady business, while others suffer or shut down, and the staff complaints disappear with the summer heat.
This restaurant’s business model is a good example for nonprofit organizations. You can’t always count on large donations and peak giving seasons to ensure your annual fiscal goal, especially when donors have multiple philanthropic interests. That’s why those who give regularly—no matter the amount—are vital.
Blackbaud University can help you identify and cultivate sustaining givers to your organization. In the new 90-minute interactive workshop Organizational Best Practices: Fundraising – Stewarding Sustaining Givers, network with peers and share ideas for growth and problem-solving. Most importantly, develop a strong action plan for sustaining giver programs and appreciation so that you can begin to see positive results all year long.
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Organizational Best Practices Blog
09/13/2021 10:01am EDT
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