Subscribe to this blog to receive announcements about best practices.

Blog Posts

  • Marketing
    Think Like A Showrunner: Week 6
    Last week , we discussed retention and keeping your supporters engaged. In this last post in our series, let’s focus on keeping your supporters updated . Pretend you’re a showrunner, and it’s now the final season of your show. Not only do you need content for the regular episodes, but you also need content for the grand finale. It takes roughly 300 hours of ... more
    Comments
  • Marketing
    Think like a Showrunner: Week 5
    Last week , we discussed social media tips to help grow your presence. This week, let’s talk about retention —keeping your supporters engaged with your organization. You probably already know a great example of a recurring revenue program with excellent supporter retention—Netflix! Their estimated retention rate is 91% ! Compare that to 64% , the ... more
    Comments
  • Marketing
    Think like a Showrunner: Week 4
    Last week , we explored how showrunners and social doers can use personas to better engage with their audience. This week, let’s expand on engagement by discussing social media . Don’t just be on social media— be successful on social media. To truly make an impact, you need to leverage the tools at your disposal. Television shows dominate the social ... more
    Comments
  • Marketing
    Think like a Showrunner: Week 3
    Last week we explored case statements and the Uta Hagen technique. This week, let’s discuss personas . Ask yourself this question: Who is your target audience ? I’ve seen hundreds of TV pitches, and only a handful of would-be showrunners have answered this essential question correctly. Your target audience is the driving force behind the success of ... more
    Comments
  • Marketing
    Think like a Showrunner: Week 2
    What can the social good space learn from television shows? Last week we explored the four P’s of a brand and discussed what the social good space can learn from television shows. Over the next few weeks, we’ll take a look at the different factors that make a TV show (and a social good organization) a hit. This week, we’ll consider case statements . Case ... more
    Comments
  • Marketing
    Think like a Showrunner: Week 1
    What can the social good space learn from television shows? We’re currently living in a golden age of television, and I’m not just saying that because I’m a passionate filmmaker. According to a 2017 Nielsen rating , the average American household spends roughly eight hours a day watching television. That’s eight hours of rooting for heroes ... more
    Comments
blackbaud.com