It’s All About Who Your Supporters Know

When I learn that a dear friend or family member is deeply invested in raising funds for a specific cause, I want to learn more about the cause. And, even if it turns out their cause is not something that directly relates to me, knowing it is near and dear to their heart makes the difference in my choosing to support the cause.

Peer-to-peer fundraising uses those heartfelt emotions to leverage your supporters' networks, so they can reach out to their friends and family to support your fundraising initiative. You may have heard the terms crowdfunding, crowdsourcing, or maybe even social fundraising. All of these terms, often used interchangeably, represent the effort used to pool together money for a project or initiative.

Most of us have seen popular peer-to-peer fundraising sites, like GoFundMe or Kickstarter, where people raise funds online for a specific cause. Donors reach out to their friends and family and explain why the cause is important enough for them to ultimately ask others to help. The competition to raise funds is fierce! As a nonprofit seeking support, it's important to utilize the peer-to-peer fundraising platform. You need to provide your supporters with easy-to-use tools that help promote their fundraising initiative and help your organization reach its overall fundraising goals. 

everydayhero Pro is a low-cost, user-friendly Blackbaud platform that helps you build your own fundraising websites. With everydayhero Pro, donors and supporters can set goals, create donation web pages, and track their progress to fundraise on behalf of your organization—with little to no involvement from your organization.

With the everydayhero Pro subscription, you can build your branded campaigns and sites without needing any "developer" skills. everydayhero Pro has a simple, easy-to-use content management system that puts you in full control of your fundraising websites and can be used by all members of your fundraising team.

Interested in learning more about peer-to-peer fundraising using everydayhero Pro?

Blackbaud University is pleased to announce the launch of the everydayhero Pro Fundamentals series.

In everydayhero Pro: Fundamentals—Overview, learn about peer-to-peer fundraising strategies, the basics of everydayhero Pro, available help resources, and everydayhero Pro components that can maximize your supporter involvement.

In everydayhero Pro: Fundamentals—Campaigns and Landing Pages, learn how to plan your everydayhero Pro campaigns, create campaigns and accompanying landing pages, and launch your campaign to your supporters.

Both of these online courses are three hours long and include instructor-led scenarios, class discussion, and practices in the training website.