Blackbaud Peer-to-Peer Fundraising, powered by JustGiving Tips and Tricks

For Fundraisers: Sample Appeal Letter

This sample appeal letter is something you can share directly with your supporters if they're not quite sure how to make the "ask".
This email template can be sent to fundraisers on request - you can also use it in your fundraiser’s toolkit! This is a great template for fundraisers to tweak and personalize - especially if they're more comfortable sending emails directly to their contacts via email.
Target audience: Potential donors, via your fundraisers

Email subject: Please help me hit my target for [charity name]

Hi/Hey/Dear [name],

As you may already know I'm taking part in [your campaign name here] this year and I'm really excited about it.

A big part of my participation is raising much needed funds to make a difference and I've chosen a cause close to my heart. This year I'm supporting [charity name] - a wonderful organization that is working hard towards their vision of [charity mission here]

I would really appreciate it if you could sponsor me on my fundraising page.

You can find it by clicking this link - [fundraising page URL]. I'm aiming to raise [target] so don't be shy - every little will help. It's easy and simple to donate - and you'll get a receipt emailed to you straight away.

Thanks so much for your help - and stay tuned for updates!
[Your name]

Attached Files
Posted by Marssie Versola on Feb 22, 2019 12:42 AM America/New_York

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I'm still new to this game so I appreciate things like this. It's nice to see how others "break the ice" with possible new donors. Thank you for posting!
  • Posted Thu 28 Mar 2019 01:51 PM EDT