Tricks, Treats, and Donations! 7232

Tricks, Treats, and Donations!


Has trick or treating been cancelled in your neighborhood this year? With more and more communities looking for safe ways to connect in the name of Halloween, we love how UNICEF used the occasion to promote peer-to-peer fundraising with children and families. 

About this campaign: 
UNICEF USA is launching a virtual Trick-or-Treat for UNICEF experience in order to comply with the World Health Organization guidelines around social distancing and avoiding crowds. Participants will use a personal page to raise money as a "virtual box". This campaign is geared towards children and families.
  • Beginning October 1st, teachers and parents are encouraged to register children and create an online profile by visiting Trick-or-Treat for UNICEF where they will receive a Virtual Collection Box with a customized link and QR code.
  • By participating in fun activities and watching educational videos, children will earn Trick-or-Treat Coins that add up to real-life earnings.
  • As coins are collected, children will be able to say where they'd like their earnings go, empowering them and connecting their efforts to positive impact for children around the world.

How are they supporting fundraisers?
Families can visit their social press kit and use hashtag #ToT4UNICEF.

How can I apply this to Blackbaud Peer-to-Peer Fundraising™, powered by JustGiving™?
By creating a campaign on JustGiving, you can enable personal pages and associate an event for Halloween. Then, promote the campaign link with your community. You can utilize the QR codes on personal pages to help share the page URL 

Ways to celebrate Halloween virtually:
  • Have classrooms or students livestream a costume parade via YouTube, allowing family members to watch live and make a donation to the school, church, or association
  • Create a personal page and fundraise as a household. Friends and family can see pictures of your costumes and make a gift. 
  • Host a costume contest, with each $5 donation counting as a vote
  • Instead of trick or treating, have children ask for donations (instead of candy)
  • Host a virtual trivia contest, inviting your attendees to wear costumes and participate through a live stream

What other ideas do you have for a virtual Halloween celebration?

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