Organizational Best Practices: Marketing - Personas Workshop

Do you want to increase donor retention by 32%?

Supporter-centric organizations retain more donors and receive larger donations. Learn how to make your organization more supporter-centric by creating donor and supporter personas. Understand the value personas provide to your organization. Identify a plan to create and implement donor personas at your organization. Practice applying personas to a variety of situations, from sending targeted marketing messaging to organizing events.  

Students receive a workbook containing class activities and next steps for after class.

Click here to register.