Organizational Best Practices: Fundraising and Certification

Did you know the number of donors is shrinking? 

Explore changes in the fundraising landscape and network with your peers in this workshop event. Create an integrated, holistic fundraising program that will inspire and engage donors across multiple channels. Learn the tried-and-true principles as well as emerging trends to extend your mission’s reach today. Students receive a workbook containing class activities and next steps for after class.

Access to the Organizational Best Practices Fundraising Exam is included, and you have the opportunity to earn your certification. 

This two-day interactive workshop includes the following Organizational Best Practices sessions: 

• OBP: Fundraising—Impact  
  This session introduces how to encourage supporter investment, not just giving, in your mission. You also learn how to identify and set actionable, realistic, and measurable goals and define the outputs and outcomes of your organization’s work. 
  
• OBP: Fundraising—Case Statements  
  This session covers how to write compelling case statements for your fundraising campaigns. You also learn and discuss best practices in storytelling, writing, and design. 
  
• OBP: Fundraising—Major Giving  
  This session covers what defines a major gift, how to identify prospects, cultivate relationships, and partner with donors to make the ultimate “ask”.  
  
• OBP: Fundraising—Donor Retention 
  This session covers the reasons why donors do and don’t give again. You also learn strategies for retaining, engaging, and building lifelong partnerships with supporters.