On-Demand Webinar: Fundraising Email Strategies to Raise More Money

View On-Demand Recording Here: https://askgenius.com/fundraising-email-strategies/

Webinar Duration: 1 hour
Cost: Free

Email marketing should be on the top of your list of channels to invest time and resources into when you create your fundraising strategy. Deploying an email marketing strategy may seem like a daunting task, but once you have a process in place, it can become a successful channel to raise more money.

As you begin to execute your email strategy, there are best practices we’ve seen (and tested) that will help increase engagement, donations, and the overall performance of your emails.

In this webinar you will learn:

• The positive impact of emails on donor retention, gift size, and gift frequency
• What type of emails to send, and when to send them
• Who your email should come from
• 4 things you’re probably doing wrong with your current donor emails
• The 8:1 nourishment ratio
• A cheap, easy tool to help you avoid sending to bad email addresses
• How automation can do 90% of the email work for your development director or major gift officers