GivingTuesday and Your Major Gift Pipeline

Huge sums of potential revenue are left on the table by nonprofits every year due to a failure to identify, cultivate, and make the right ask of major donor prospects. Major donors account for an increasingly large share of overall fundraising revenue, but they are selective with their support and usually will not give at high levels if they are not asked to do so. The journey from first interaction to a major gift typically involves numerous touchpoints over a period of two years or more, so initiating this journey as soon as a new prospect engages with you is absolutely critical. In this session we’ll share best practices for identifying major gift opportunities among those who engage with your GivingTuesday campaign, as well as how to use GivingTuesday to advance your existing major gift pipeline.

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