Webinar: Build Data Driven Peer-to-Peer Personas

Join us for Straight Up P2P, a webinar series featuring real talk from your favorite team of peer-to-peer experts.

Build Data Driven Peer-to-Peer Personas
Thursday, September 26 | 1:00 p.m. ET

Personas are a core element in developing fundraising programs with empathy that ultimately drive better results. In this webinar we will share our data-driven peer-to-peer fundraising personas and the methodology behind them. We will show you how to integrate personas into your fundraising programs to effectively segment your database, craft compelling campaigns and build call-to-actions that appeal to your supporters.

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