Looking to host your first giving day this GivingTuesday (or beyond)? Join guest speakers Roland Palmer and Regina Farrell as they share lessons learned from the field. After hosting their first GivingTuesday campaign in the Fall of 2020, they tapped into even more potential with an inaugural giving day the following Spring. Proving that you can be successful your first time, the events brought in well over 100 new donors, leveraged Facebook for building virtual engagement and hit every major goal. In this session, we will discuss the strategy, what Roland and Regina will repeat (and what they will not) as well as how they are taking practices from these campaigns and applying them to GivingTuesday this year.