Big Data, Magic, and Unicorns: How Data Driven Nonprofits Get Better Fundraising Results

Many organizations have a very valuable asset hidden in plain sight—their data. How can you maximize this often overlooked and undervalued treasure? Join Steve MacLaughlin, director of analytics at Blackbaud and author of the new book Data Driven Nonprofits, to learn why data is a crucial partner to the art of fundraising and relationship building. He’ll share insight from the analysis of thousands of organizations and the steps that every organization should take to surface the value hidden deep inside data to meet goals.

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